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Dominos’ Pizza Disc

Agency: 
Published/Aired: 
May 2013
Description: 
Advertising Agency: Artplan, Sao Paulo, Brazil
Executive Creative Director: Roberto Vilhena
Creative Director: Rodrigo Moraes
Copywriters: Tiago Trindade, Rodrigo Sanches
Art Directors: Diogo Barbosa, Guilherme Grotti
Account Directors: Guilherme Juliani, Viviane Sade
Account Manager: Fernanda Cunha
Media: Lilian June, Karla Villela, Andréa Ferreti, Adriana Muniz
Planners: Katia Barros, Aline Alonso
Art Buyer: Vivian Tomaz
Graphic Production: Bruno Werner

Comments (9)

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Highest Rated

PitchStock's picture
PitchStock
Activity Score 56

Brilliant idea.

Pitch your ideas better.

Bill Me Now's picture
Bill Me Now
Activity Score 180

Wonderful use of media! I love how the idea is strengthened by the means of heat-based reveal (not NEARLY as strong as if this concept was interchanged by any other industry). I could see Dominos going one step further by partnering with Redbox to do pizza and movie delivery together in the future, and promoting the offer in the same fashion. Big win here!

Jackbr's picture
Jackbr
Activity Score 1499

Great

JackBR

fvidiella's picture
fvidiella
Activity Score 11

Great Idea, but would be greater a decade ago, when we still used to rentdvds!

And is a pity that the user sees the ad after the movie (probably has already eat)

kleenex's picture
kleenex
Activity Score 43371

I agree with you, but a great concept.

@ravdi's picture
@ravdi
Activity Score 50

GREAT

morse's picture
morse
Activity Score 17364

Very cool.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Peter Frank's picture
Peter Frank
Activity Score 532

fantastic

diogobatalha's picture
diogobatalha
Activity Score 4

In Brazil we still rent dvd ;)

PitchStock's picture
PitchStock
Activity Score 56

Brilliant idea.

Pitch your ideas better.

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