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Domino's Pizza: Dominos’ Pizza Disc

Advertising Agency: Artplan, Sao Paulo, Brazil
Executive Creative Director: Roberto Vilhena
Creative Director: Rodrigo Moraes
Copywriters: Tiago Trindade, Rodrigo Sanches
Art Directors: Diogo Barbosa, Guilherme Grotti
Account Directors: Guilherme Juliani, Viviane Sade
Account Manager: Fernanda Cunha
Media: Lilian June, Karla Villela, Andréa Ferreti, Adriana Muniz
Planners: Katia Barros, Aline Alonso
Art Buyer: Vivian Tomaz
Graphic Production: Bruno Werner

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9 comments

Bill Me Now's picture
Bill Me Now
164 pencils

Wonderful use of media! I love how the idea is strengthened by the means of heat-based reveal (not NEARLY as strong as if this concept was interchanged by any other industry). I could see Dominos going one step further by partnering with Redbox to do pizza and movie delivery together in the future, and promoting the offer in the same fashion. Big win here!

Jackbr's picture
Jackbr
1377 pencils

Great

Jack

fvidiella's picture
fvidiella
11 pencils

Great Idea, but would be greater a decade ago, when we still used to rentdvds!

And is a pity that the user sees the ad after the movie (probably has already eat)

kleenex's picture
kleenex
26822 pencils

I agree with you, but a great concept.

@ravdi's picture
@ravdi
50 pencils

GREAT

morse's picture
morse
15590 pencils

Very cool.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Peter Frank's picture
Peter Frank
532 pencils

fantastic

diogobatalha's picture
diogobatalha
4 pencils

In Brazil we still rent dvd ;)

PitchStock's picture
PitchStock
58 pencils

Brilliant idea.

Pitch your ideas better.

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