Related videos by Shutterstock

20 comments

Guest's picture
Guest

Nice!!

Guest's picture
Guest

it´s a nice thought, but will everyone reach the point where they can actually read what´s there?

Guest's picture
Guest

yes. everyone will reach the point.

Really good concept.

Guest's picture
Guest

What point? Reach the point of the idea "IF IT DOESN'T WORK. IT DOESN'T WIN"?

Who doesn't know that:- The fire is hot. The knife can cuts and hurts you and you will be failed in exam if you not studying.

So, what's the big deal?

Guest's picture
Guest

Nice? I don't think you understand the idea. Lame.

Guest's picture
Guest

I dont think its about reaching the point to keep striking the match to get to the message. My question is will anyone actually reach the point of lighting a match as soon as they get this? These are one of those things that gets tossed aside and the target doesn't get the message till 3 months down the road when they need a match.

Guest's picture
Guest

Thanks. AGREED.

Guest's picture
Guest

i think they will. it's a call for entries for ad agencies people, and it prompts them to try to light the matchbox since it says "what will win? light a match here to find out". i think it's a nice way to show the clue to having their work win at the award show.

Guest's picture
Guest

Wooo....

"If it doesn't work. It doesnt win"

Like i just born today. Hey, please tell me something new.

Like "If it works. It doesn't win". How about this.

Guest's picture
Guest

i think it's the theme of the awards show that this call for entries is for. and it's a nice way of showing something that doesn't work and yet revealing the theme as you go along trying to "strike the match"

Guest's picture
Guest

Alright. I understand.

So, what is the big deal telling CREATIVE PEOPLE what they already know straight to thier face?

It's Advertising guys... it's about creative.

Sorry.

Guest's picture
Guest

Hahaha! totally agree!

Guest's picture
Guest

I like your "If it works. It doesn't win"! this is what i means "CREATIVE"

Guest's picture
Guest

When we say simple and nice.

It doesn't mean that just tell people what you trying to tell. At least in creative. In advertising.

Sorry, there is better way.

Guest's picture
Guest

Forced.

Guest's picture
Guest

yawn....................................... it's a sin to produce school's project

slip's picture
slip
919 pencils

Nice execution.

SJB

Guest's picture
Guest

This is too lame! a work didn't win awards doesn't mean that it doesn't work! we saw a lots of great ideas out there it doesn't win any awards but it so effective!

Guest's picture
Guest

you're missing the point here. it doesn't work is referring to direct marketing work that doesn't work (no call to action, no response, no results etc). it is understood by direct marketeers that their DM approach has to work in order to get their message across. here, their dm work that were to be submitted to this direct marketing awards show has to be "workable" or else 'it doesn't win'

Guest's picture
Guest

But I think you missing my point.

"It is understood by direct marketeers that their DM approach has to work in order to get their message across. here, their dm work that were to be submitted to this direct marketing awards show has to be "workable" or else 'it doesn't win'"

Everyone gets that.

Again. WHAT'S THE BIG DEAL ABOUT THAT?

Hence, it's for awards submission. EVERYONE KNOWS THAT.

There is better way to convey the message.

LAME.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments