Direct Marketing Association of Malaysia: The faulty matchbox
Advertising Agency: Grey Kuala Lumpur, Malaysia
Creative Directors: Sunny Ng
Art Director: Elizabeth Tan
Copywriters: Sunny Ng, Charlene Ong
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20 Comments
Nice!!
it´s a nice thought, but will everyone reach the point where they can actually read what´s there?
yes. everyone will reach the point.
Really good concept.
What point? Reach the point of the idea "IF IT DOESN'T WORK. IT DOESN'T WIN"?
Who doesn't know that:- The fire is hot. The knife can cuts and hurts you and you will be failed in exam if you not studying.
So, what's the big deal?
Nice? I don't think you understand the idea. Lame.
I dont think its about reaching the point to keep striking the match to get to the message. My question is will anyone actually reach the point of lighting a match as soon as they get this? These are one of those things that gets tossed aside and the target doesn't get the message till 3 months down the road when they need a match.
Thanks. AGREED.
i think they will. it's a call for entries for ad agencies people, and it prompts them to try to light the matchbox since it says "what will win? light a match here to find out". i think it's a nice way to show the clue to having their work win at the award show.
Wooo....
"If it doesn't work. It doesnt win"
Like i just born today. Hey, please tell me something new.
Like "If it works. It doesn't win". How about this.
i think it's the theme of the awards show that this call for entries is for. and it's a nice way of showing something that doesn't work and yet revealing the theme as you go along trying to "strike the match"
Alright. I understand.
So, what is the big deal telling CREATIVE PEOPLE what they already know straight to thier face?
It's Advertising guys... it's about creative.
Sorry.
Hahaha! totally agree!
I like your "If it works. It doesn't win"! this is what i means "CREATIVE"
When we say simple and nice.
It doesn't mean that just tell people what you trying to tell. At least in creative. In advertising.
Sorry, there is better way.
Forced.
yawn....................................... it's a sin to produce school's project
Nice execution.
SJB
This is too lame! a work didn't win awards doesn't mean that it doesn't work! we saw a lots of great ideas out there it doesn't win any awards but it so effective!
you're missing the point here. it doesn't work is referring to direct marketing work that doesn't work (no call to action, no response, no results etc). it is understood by direct marketeers that their DM approach has to work in order to get their message across. here, their dm work that were to be submitted to this direct marketing awards show has to be "workable" or else 'it doesn't win'
But I think you missing my point.
"It is understood by direct marketeers that their DM approach has to work in order to get their message across. here, their dm work that were to be submitted to this direct marketing awards show has to be "workable" or else 'it doesn't win'"
Everyone gets that.
Again. WHAT'S THE BIG DEAL ABOUT THAT?
Hence, it's for awards submission. EVERYONE KNOWS THAT.
There is better way to convey the message.
LAME.