Dilly Dally: Inspiring Play

Dilly Dally is a toy store built on ‘inspiring play’ and igniting the imagination of children. Each component of their brand identity incorporated a sense of play, interaction and endless exploration.

Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Directors: Perry Chua, Shon Tanner, James Filbry
Copywriters: Jessica Mori, Rob Schlyecher
Illustrator: Shon Tanner
Published: August 2010

Related videos by Shutterstock

14 comments

Guest's picture
Guest

really?! it took 2 copywriters, 3 art directors, a creative director and an illustrator to do this?!!

Guest's picture
Guest

good question...

Guest's picture
Guest

and the idea is...?

morse's picture
morse
15495 pencils

Great work. I can't believe the two guests didn't get it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

I get it. I'm just surprised it took 7 creatives to do it.

HappyHour's picture
HappyHour
2387 pencils

That's the way agencies work, Guest. 7 people sit in a room and come up with this idea, they all get credit.

sirvan's picture
sirvan
29870 pencils

That's how BAD agencies work ;)

+++

"I love some things, and don't love some other things."

HappyHour's picture
HappyHour
2387 pencils

hater

Guest's picture
Guest

I like the cards a lot. But the paper stationary has been done a bunch of times before for print, newspaper, and DM and meaningless considering it's only used internally and not for the public.

Guest's picture
Guest

yup.. it seems very playfull... nice work.

Guest's picture
Guest

i love the graphics. great design.

Roger Keynes's picture
Roger Keynes
5498 pencils

A cool idea and EVERYBODY wants in on it. Meh, agencies! ;)

Will Think for Salary

Cheerriiee's picture
Cheerriiee
952 pencils

Cool, for sure they accomplished their goal!

Djenzie's picture
Djenzie
163 pencils

Wow, what a nice corporate identity! awesome

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments