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Inspiring Play

Agency: 
Published/Aired: 
August 2010
Description: 

Dilly Dally is a toy store built on ‘inspiring play’ and igniting the imagination of children. Each component of their brand identity incorporated a sense of play, interaction and endless exploration.

Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Directors: Perry Chua, Shon Tanner, James Filbry
Copywriters: Jessica Mori, Rob Schlyecher
Illustrator: Shon Tanner

Comments (14)

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Highest Rated

Djenzie's picture
Djenzie
Activity Score 163

Wow, what a nice corporate identity! awesome

Guest's picture
Guest

really?! it took 2 copywriters, 3 art directors, a creative director and an illustrator to do this?!!

Guest's picture
Guest

good question...

Guest's picture
Guest

and the idea is...?

morse's picture
morse
Activity Score 17510

Great work. I can't believe the two guests didn't get it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

I get it. I'm just surprised it took 7 creatives to do it.

HappyHour's picture
HappyHour
Activity Score 2381

That's the way agencies work, Guest. 7 people sit in a room and come up with this idea, they all get credit.

sirvan's picture
sirvan
Activity Score 29860

That's how BAD agencies work ;)

+++

"I love some things, and don't love some other things."

HappyHour's picture
HappyHour
Activity Score 2381

hater

Guest's picture
Guest

I like the cards a lot. But the paper stationary has been done a bunch of times before for print, newspaper, and DM and meaningless considering it's only used internally and not for the public.

Guest's picture
Guest

yup.. it seems very playfull... nice work.

Guest's picture
Guest

i love the graphics. great design.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

A cool idea and EVERYBODY wants in on it. Meh, agencies! ;)

The Jobless Writer
Will Think for Salary

Cheerriiee's picture
Cheerriiee
Activity Score 952

Cool, for sure they accomplished their goal!

Djenzie's picture
Djenzie
Activity Score 163

Wow, what a nice corporate identity! awesome

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