Dilly Dally: Inspiring Play
Dilly Dally is a toy store built on ‘inspiring play’ and igniting the imagination of children. Each component of their brand identity incorporated a sense of play, interaction and endless exploration.
Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Directors: Perry Chua, Shon Tanner, James Filbry
Copywriters: Jessica Mori, Rob Schlyecher
Illustrator: Shon Tanner
Published: August 2010
14 Comments
really?! it took 2 copywriters, 3 art directors, a creative director and an illustrator to do this?!!
good question...
and the idea is...?
Great work. I can't believe the two guests didn't get it.
What hath God wrought
I get it. I'm just surprised it took 7 creatives to do it.
That's the way agencies work, Guest. 7 people sit in a room and come up with this idea, they all get credit.
That's how BAD agencies work ;)
+++
"I love some things, and don't love some other things."
hater
I like the cards a lot. But the paper stationary has been done a bunch of times before for print, newspaper, and DM and meaningless considering it's only used internally and not for the public.
yup.. it seems very playfull... nice work.
i love the graphics. great design.
A cool idea and EVERYBODY wants in on it. Meh, agencies! ;)
Will Think for Salary
Cool, for sure they accomplished their goal!
Wow, what a nice corporate identity! awesome