Inspired from the dubious factoid that India has the largest number of Diesel fakes in the world, Diesel's launch party in India was called the 'Fake Party'. To invite the celebrities to this party we sent them 'Tears of Joy' — 100% Natural Crocodile Tears that was actually a bottle of glycerine. This unpretentious dig on the ever-socialising celebrity lifestyle established an instant connection with the celebrities. Some of them blogged about it, few asked for an extra piece to play a prank on their friends, and almost all of them turned out at the party to revel in its mad fun — this time, for real.
5 Creative Black Friday Campaigns You Should KnowRead More
Shelley Zalis of The Girls’ Lounge is “Not Afraid to Be Bold”Read More
Sponsored By the drum
How WildAid & Grey London Created #jointheherd to Impact the World's Ivory TradeRead More
The Results Are In: Reflecting on Adland’s Election SeasonRead More