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Tuberculosis 3D-Test

Agency: 
Published/Aired: 
December 2009
Description: 

Diaskintest is a medical product for diagnosing tuberculosis at the early stages with accuracy to 98%. Calendar is based on the concept of children’s game “Find Wally”. Each of 12 months is a comprehensive illustration with many objects and characters among which there’s a little monster hidden that resembles tubercule bacillus. Attached to each calendar there are Diaskintest branded 3-D glasses. With those glasses on the holder of the calendar can spot the bad guy immediately because the pictured character becomes three-dimensional.Thus, in such a game-like manner we bring the idea that it is much easier to detect tuberculosis with the help of “Diaskintest” than if using out-of-date methods.

Direct advertisment created by Voskhod, Russia for Diaskintest, within the category: Pharmaceutical.

Comments (10)

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Highest Rated

lynnholilin's picture
lynnholilin
Activity Score 118

it;s like where's wally? special medical edition :-)

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

atb2005's picture
atb2005
Activity Score 13557

Very nice! I don't know anything about this Russian agency (is it a leading one?), but all the ads I've seen by them were fantastic. On a different note, the English explanation they've provided here is one of the best I've read lately, from a foreign agency (well written and grammatically correct).

Adaddicted's picture
Adaddicted
Activity Score 3435

Yes, except the bacterium's name, it is "tubercle bacillus"
But absolutely up-to-date stuff!

withalltherespects

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Solid idea. I know first-hand how tough working with drug companies can be, and this is a very nice way of illustrating the benefit.

tirthomitro's picture
tirthomitro
Activity Score 2758

this 1es kewl!!

they showed me a picture & i laughed
dignity has never been photographed

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

Effective.

mediaeater's picture
mediaeater
Activity Score 383

cool

IRONWORKS's picture
IRONWORKS
Activity Score 222

Well Done! Cleverly used of the 3D glasses idea.

Brain-Art's picture
Brain-Art
Activity Score 1101

Creative

raulbanderas's picture
raulbanderas
Activity Score 357

i like it

lynnholilin's picture
lynnholilin
Activity Score 118

it;s like where's wally? special medical edition :-)

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

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