Diaskintest: Tuberculosis 3D-Test

Diaskintest is a medical product for diagnosing tuberculosis at the early stages with accuracy to 98%. Calendar is based on the concept of children’s game “Find Wally”. Each of 12 months is a comprehensive illustration with many objects and characters among which there’s a little monster hidden that resembles tubercule bacillus. Attached to each calendar there are Diaskintest branded 3-D glasses. With those glasses on the holder of the calendar can spot the bad guy immediately because the pictured character becomes three-dimensional.Thus, in such a game-like manner we bring the idea that it is much easier to detect tuberculosis with the help of “Diaskintest” than if using out-of-date methods.

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Evgeny Primachenko, Aleksandr Parkhomenko, Dmitry Shulgin
Illustrators: Igor Yatsuk, Tatiana Dorofeeva, Dmitry Izotov, Dmitry Rezchikov
Designers: Roman Dik, Marat Djantuganov, Dmitry Maslakov
Published: December 2009


atb2005's picture
13567 pencils

Very nice! I don't know anything about this Russian agency (is it a leading one?), but all the ads I've seen by them were fantastic. On a different note, the English explanation they've provided here is one of the best I've read lately, from a foreign agency (well written and grammatically correct).

Adaddicted's picture
3435 pencils

Yes, except the bacterium's name, it is "tubercle bacillus"
But absolutely up-to-date stuff!


thedesignaddict's picture
5415 pencils

Solid idea. I know first-hand how tough working with drug companies can be, and this is a very nice way of illustrating the benefit.

tirthomitro's picture
2764 pencils

this 1es kewl!!

they showed me a picture & i laughed
dignity has never been photographed

lucdesaulniers's picture
1145 pencils


mediaeater's picture
377 pencils


IRONWORKS's picture
222 pencils

Well Done! Cleverly used of the 3D glasses idea.

Brain-Art's picture
1101 pencils


raulbanderas's picture
357 pencils

i like it

lynnholilin's picture
118 pencils

it;s like where's wally? special medical edition :-)

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore

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