Diaskintest: Tuberculosis 3D-Test

Diaskintest is a medical product for diagnosing tuberculosis at the early stages with accuracy to 98%. Calendar is based on the concept of children’s game “Find Wally”. Each of 12 months is a comprehensive illustration with many objects and characters among which there’s a little monster hidden that resembles tubercule bacillus. Attached to each calendar there are Diaskintest branded 3-D glasses. With those glasses on the holder of the calendar can spot the bad guy immediately because the pictured character becomes three-dimensional.Thus, in such a game-like manner we bring the idea that it is much easier to detect tuberculosis with the help of “Diaskintest” than if using out-of-date methods.

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Evgeny Primachenko, Aleksandr Parkhomenko, Dmitry Shulgin
Illustrators: Igor Yatsuk, Tatiana Dorofeeva, Dmitry Izotov, Dmitry Rezchikov
Designers: Roman Dik, Marat Djantuganov, Dmitry Maslakov
Published: December 2009

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10 comments

atb2005's picture
atb2005
13567 pencils

Very nice! I don't know anything about this Russian agency (is it a leading one?), but all the ads I've seen by them were fantastic. On a different note, the English explanation they've provided here is one of the best I've read lately, from a foreign agency (well written and grammatically correct).

Adaddicted's picture
Adaddicted
3435 pencils

Yes, except the bacterium's name, it is "tubercle bacillus"
But absolutely up-to-date stuff!

withalltherespects

thedesignaddict's picture
thedesignaddict
5202 pencils

Solid idea. I know first-hand how tough working with drug companies can be, and this is a very nice way of illustrating the benefit.

tirthomitro's picture
tirthomitro
2696 pencils

this 1es kewl!!

they showed me a picture & i laughed
dignity has never been photographed

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Effective.

mediaeater's picture
mediaeater
376 pencils

cool

IRONWORKS's picture
IRONWORKS
222 pencils

Well Done! Cleverly used of the 3D glasses idea.

Brain-Art's picture
Brain-Art
1101 pencils

Creative

raulbanderas's picture
raulbanderas
357 pencils

i like it

lynnholilin's picture
lynnholilin
118 pencils

it;s like where's wally? special medical edition :-)

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

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