DHL: Tunnel box

Advertising Agency: Ogilvy Amsterdam, The Netherlands
Art Director: Jan-Willem Smits
Copywriter: Edsard Schutte
Illustrator: Pieter van der Meer
Photographer: Arno Bosma
Released: August 2008

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25 comments

Guest's picture
Guest

Nice

Guest's picture
Guest

I saw a Fedex print campaign where there's a Chinese person on the other side of the box.

phildesignart's picture
phildesignart
246 pencils

Great ambient piece. Though it isn't the same it feels really close to the latest FedEx print http://www.frederiksamuel.com/blog/2009/03/fedex-2.html not saying it is the same thing just very similar. Well done.

critical_mass's picture
critical_mass
17 pencils

It's a nice idea, but surely anyone who has the box wants to send a package already.

Guest's picture
Guest

This one is from august 2008 so first. Take a look at the Eurobest site. Shortlist last year.

Guest's picture
Guest

Good Idea, but the light must be the same of the print when it be opened.

Guest's picture
Guest

It's a nice idea!

Guest's picture
Guest

the idea is well wrapped up in its execution :) yuk sounds corny did I just say that :-S
anyway nice work guys!

Guest's picture
Guest

nice idea. but when the box is open, what if the light reflects the other way.the light fall on the left side in this case (according to the given image) then the right side of the box will be dark and the left side of the print will be dark...and wouldn't look actual that way...

NastyJester's picture
NastyJester
744 pencils

The perfect example of a client comment. Trivial, cryptic illiteracy. I don't care whether the light is on the left, right, or shining out of my arse... this is a great idea.

Gilbert Berkam's picture
Gilbert Berkam
71 pencils

Like it...

Guest's picture
Guest

una propuesta interesante

http://www.eduardoascencio.com

Guest's picture
Guest

cannes finalist!

Guest's picture
Guest

THIS IS THE BEST AD IN THE WORLD! THE BEST EVER MADE!

Guest's picture
Guest

look mr nasty jester dude there's light shinning from ur ass... or is it ur mouth...nah it's just ur ass...oh no it's just ur face...sure looks like an ass...

Guest's picture
Guest

HA HA HA I i am sorry i am laughing at the comment. Ha Ha can i hire you as a copywriter you sure are funny.
Oh yeah and good ad.

Guest's picture
Guest

Nasty jester are you here to comment about the ad or comment about other peoples comments? Dumbass (with a light coming outta it)

Guest's picture
Guest

Jajajajajajaja
Hahahahahaha

Guest's picture
Guest

Or nasty ass heehee lolz : P

Guest's picture
Guest

Don’t worry much about the nastyshitter. He’s much hated around here anyway. Hey nastyloser put ur work where ur mouth is and show us some of the award winning work u’ve done (bet there’s nothing)

Guest's picture
Guest

HAHAHA

Guest's picture
Guest

"Welcome to the world of guest commenters. You slander one of us and u are slandered for life!!!"

Guest's picture
Guest

Really nice idea. Simple & smart.

maashookshee's picture
maashookshee
414 pencils

good job .

sirvan's picture
sirvan
29870 pencils

Love it...

+++

"I love some things, and don't love some other things."

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