DHL: Tunnel box
Advertising Agency: Ogilvy Amsterdam, The Netherlands
Art Director: Jan-Willem Smits
Copywriter: Edsard Schutte
Illustrator: Pieter van der Meer
Photographer: Arno Bosma
Released: August 2008
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25 Comments
Nice
I saw a Fedex print campaign where there's a Chinese person on the other side of the box.
Great ambient piece. Though it isn't the same it feels really close to the latest FedEx print http://www.frederiksamuel.com/blog/2009/03/fedex-2.html not saying it is the same thing just very similar. Well done.
It's a nice idea, but surely anyone who has the box wants to send a package already.
This one is from august 2008 so first. Take a look at the Eurobest site. Shortlist last year.
Good Idea, but the light must be the same of the print when it be opened.
It's a nice idea!
the idea is well wrapped up in its execution :) yuk sounds corny did I just say that :-S
anyway nice work guys!
nice idea. but when the box is open, what if the light reflects the other way.the light fall on the left side in this case (according to the given image) then the right side of the box will be dark and the left side of the print will be dark...and wouldn't look actual that way...
The perfect example of a client comment. Trivial, cryptic illiteracy. I don't care whether the light is on the left, right, or shining out of my arse... this is a great idea.
Like it...
una propuesta interesante
http://www.eduardoascencio.com
cannes finalist!
THIS IS THE BEST AD IN THE WORLD! THE BEST EVER MADE!
look mr nasty jester dude there's light shinning from ur ass... or is it ur mouth...nah it's just ur ass...oh no it's just ur face...sure looks like an ass...
HA HA HA I i am sorry i am laughing at the comment. Ha Ha can i hire you as a copywriter you sure are funny.
Oh yeah and good ad.
Nasty jester are you here to comment about the ad or comment about other peoples comments? Dumbass (with a light coming outta it)
Jajajajajajaja
Hahahahahaha
Or nasty ass heehee lolz : P
Don’t worry much about the nastyshitter. He’s much hated around here anyway. Hey nastyloser put ur work where ur mouth is and show us some of the award winning work u’ve done (bet there’s nothing)
HAHAHA
"Welcome to the world of guest commenters. You slander one of us and u are slandered for life!!!"
Really nice idea. Simple & smart.
good job .
Love it...
+++
"I love some things, and don't love some other things."