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Banged-up car flier

Agency: 
Published/Aired: 
October 2012
Description: 

Initiative carried out at toll stations by the Rio Grande do Sul Department of Motor Vehicles. Drivers were handed out completely crumpled fliers. As they straightened them out, they would see a message warning against reckless driving.

Is that how you are planning on finishing your trip? Recklessness kills.
Traveling safe
Detran - Rio Grande do Sul

Advertising Agency: Escala, Porto Alegre, Brazil
Creative Director: Régis Montagna
Art Director: André Blanco
Copywriter: Maurício Cardoso

Comments (12)

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Highest Rated

Sabbir.vai's picture
Sabbir.vai
Activity Score 43

Good idea. Well execution. But, a bit cliche in the sense that crumpled papers are a regular part of our lives. The subconscious is, we always crumple papers when its not of use anymore and we just throw it away and forget about it. So chances are low that even in the back of the minds, drivers will remember it.

Rather the same idea with a different format may be if were possible to give the drivers to keep in their vehicles in the vicinity which frequently catches their attention, would have been more effective. Obviously the placement has to be such that does not distract the drivers while driving.

vai

Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 651

:D

hasalaka.th's picture
hasalaka.th
Activity Score 288

Effective.

ashan's picture
ashan
Activity Score 70

Good. A bit of blood would also help. Not sure if it will really shock them though, maybe work a bit more on that. Keep it up.

Whatever you do, work at it with all your heart, as working for the Lord, not for men Colossians 3-23

sacrilegend's picture
sacrilegend
Activity Score 3392

^ Oh, please.

sacrilegend's picture
sacrilegend
Activity Score 3392

Simple and outstanding.

John Kevin's picture
John Kevin
Activity Score 9
LandonZandona's picture
LandonZandona
Activity Score 25

Oh my. The same idea again...

DesignDine's picture
DesignDine
Activity Score 1313

I heard about the same idea somewhere. I cant remember it precisely though.

kleenex's picture
kleenex
Activity Score 43505

I like the idea.... Just do not over do it a million times in one year.

feysal's picture
feysal
Activity Score 2561

i like it...even if its old and done it looks good.

groovy baby!

elfede's picture
elfede
Activity Score 140

They received crumpled flyers and then they throw it in the trash can. Please.

Sabbir.vai's picture
Sabbir.vai
Activity Score 43

Good idea. Well execution. But, a bit cliche in the sense that crumpled papers are a regular part of our lives. The subconscious is, we always crumple papers when its not of use anymore and we just throw it away and forget about it. So chances are low that even in the back of the minds, drivers will remember it.

Rather the same idea with a different format may be if were possible to give the drivers to keep in their vehicles in the vicinity which frequently catches their attention, would have been more effective. Obviously the placement has to be such that does not distract the drivers while driving.

vai

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