Dermasolutions: Fat
When there's excess, get rid of it.
Advertising Agency: Rapp Collins Colombia, Bogotá Colombia
Creative Directors: Pablo Castro
Art Directors: Carolina Ramírez, Yesid Suárez
Copywriter: Pablo Castro
Released: November 2007
15 Comments
Nice DM.
cool, i like it, well done!
buen trabajo muchachos, saludos de un colombiano en argentina.
www.lordvitrioads.blogspot.com
Hola! Muchas gracias por tu apreciación. Saludos desde Bog*
simple, direct, no BS approach.
wish there were more ideas like this.
This actually made me want to work on some direct mail assignments!!
You guys showed me how fun and rewarding it can be. A simple, creative, to-the-point communication. Absolutely memorable piece of work. Wish I'd done it.
Very, very good.
Wait, theres a patch that can remove my fat now?
Sweet!
.....wait, only legal in Columbia... dammit!
Yes, as long as I don't have to diet or exercise. Just give me something that will artificially take my fat away, because i couldn't POSSIBLY have the self discipline to put down the grape soda long enough to TAKE A FREAKING WALK.
Sorry, this is a really sore subject for me. How long would it take you to work off that excess fat? A month of exercise? Lazy assholes.
...but it is a great piece. Good work done for an evil cause.
Works for me.
Me gusta la idea, que bueno ver trabajos en español por acá.
Lu
Lu*
nice
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~ Quite obviously, I have gathered no moss ! ~
Thank you very much everyone for your insights, this was an idea "touché" . Cheers, Caro
For all those who have argued about this work: The piece communicates to the consumer, experiential and interactive way, that little fat that protrudes a little, can be easily removed with the temporary use of the patches Dermasolutions. Clarifies that the product is not a substitute for the gym, but a complement to aerobic exercise routine. Thanks for your comments. Att, Carolina Ramírez * Art Director