Derek Royer: Business card
Business cards were typeset on cloth and tied in a knot. Clients would loosen the knot to reveal the name and information of the massage therapist.
Advertising Agency: Leo Burnett, Toronto, Canada
Creative Directors: Judy John, Israel Diaz
Art Director: Paul Giannetta
Copywriter: Sean Barlow
Photographer: Mark Zibert
Released: February 2009
Comments
goood oneeeeee....... but have seen something similar....
Here are many ideas: http://creativebits.org/cool_business_card_designs
Why would anyone loosen the knot to revel the message? Rather than just throw it away?
partly agree. i think they should have made a knot that's easy to open. that would give the impression of a good massage. this knot feels like pain
why would anyone open a crumpled piece of paper to read the mssg.?
It's not paper. I wouldn't unknot paper but I would unknot a piece of cloth like this. So it would work for me.
'cause it has been personally handed by derek michael to them!
Thanks Ivan for cool ideas
Functional business card
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Nice. People will be curious and open it. No problem there.
~~this paranoid survived!~~
this is cool i love it
www.thecuriousbrain.com
I really like this. I'm just wondering how many people would throw the knotted piece of material away, without realising what it actually is.
if you want to get picky...
the person with the back pain shouldn't be loosening the knot. they should be doing nothing while the therapist removes the knot. the cloth comes out of left field too.
nice thought though.
if you want to get picky...
the person with the back pain shouldn't be loosening the knot. they should be doing nothing while the therapist removes the knot. the cloth comes out of left field too.
nice thought though.
Oh, the old rubber business card, this idea has been done to death.
I haven't seen anything like this, and if you've have, instead of just claiming so, post a link. This works well for me as a back pain sufferer, I quickly pick up on the "get the knots out" idea.
ugh. really dumb
http://images.google.ca/imgres?imgurl=http://weburbanist.com/wp-conten...
Cool card.
Cards are usually handed out by the business or the person so no problems for me with the "why open it." Its a no brainer.
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