Derek Royer: Business card

Business cards were typeset on cloth and tied in a knot. Clients would loosen the knot to reveal the name and information of the massage therapist.

Advertising Agency: Leo Burnett, Toronto, Canada
Creative Directors: Judy John, Israel Diaz
Art Director: Paul Giannetta
Copywriter: Sean Barlow
Photographer: Mark Zibert
Released: February 2009

18 comments

Guest's picture
Guest

goood oneeeeee....... but have seen something similar....

ivan's picture
ivan

Ivan Raszl, admin of AotW

Guest's picture
Guest

Why would anyone loosen the knot to revel the message? Rather than just throw it away?

Wordnerd's picture
Wordnerd
6662 pencils

partly agree. i think they should have made a knot that's easy to open. that would give the impression of a good massage. this knot feels like pain

tirthomitro's picture
tirthomitro
2758 pencils

why would anyone open a crumpled piece of paper to read the mssg.?

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

'cause it has been personally handed by derek michael to them!

Guest's picture
Guest

Thanks Ivan for cool ideas

alexander_bickov's picture
alexander_bickov
3279 pencils

Functional business card

tantrik_indian's picture
tantrik_indian
953 pencils

Nice. People will be curious and open it. No problem there.

~~this paranoid survived!~~

mpared's picture
mpared
562 pencils

this is cool i love it

Guest's picture
Guest

I really like this. I'm just wondering how many people would throw the knotted piece of material away, without realising what it actually is.

Guest's picture
Guest

if you want to get picky...
the person with the back pain shouldn't be loosening the knot. they should be doing nothing while the therapist removes the knot. the cloth comes out of left field too.

nice thought though.

busyb's picture
busyb
115 pencils

if you want to get picky...
the person with the back pain shouldn't be loosening the knot. they should be doing nothing while the therapist removes the knot. the cloth comes out of left field too.

nice thought though.

Guest's picture
Guest

Oh, the old rubber business card, this idea has been done to death.

Guest's picture
Guest

I haven't seen anything like this, and if you've have, instead of just claiming so, post a link. This works well for me as a back pain sufferer, I quickly pick up on the "get the knots out" idea.

Guest's picture
Guest

ugh. really dumb

Guest's picture
Guest

Cool card.
Cards are usually handed out by the business or the person so no problems for me with the "why open it." Its a no brainer.

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