Delo.ua: News Candies
People in Ukraine are concerned that local mass media are getting subjective and cover political events from one point of view only. Delo.ua covers the news from different perspectives, therefore, people can make their own opinion about the events.
We made unique news candies. Each of three candies represents the same news “The EU-Ukraine Association Agreement is not signed”, November 2013. The main ingredients of the candies are bacon (a non-official symbol of Ukraine) and chocolate, that represents Europe. But each candy has its own aftertaste. We invite people to try different kind of “flavor” of the same piece of news – sweet, spicy and sour. Delo.ua presents news candies to social media opinion leaders, partners and fellow journalists.
As a result we generated active discussion of smart gift and its message in social and professional media and the leading media have included delo.ua to the list of the most objective mass media in Ukraine.
Advertising Agency: Leo Burnett Ukraine, Kiev, Ukraine
Creative Director: Tatiana Fedorenko
Art Director: Denys Savchenko
Copywriters: Volodymyr Navrotskyi, Olena Panasyuk
Managing Director: Tatiana Shumilovich
Producer: Kateryna Denysenko
Production: Kanapa Restaurant Saloon
Published: December 2013