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The Wine that Sold Beer

Agency: 
Published/Aired: 
May 2012
Description: 
Advertising Agency: Colenso BBDO, Auckland, New Zealand
Creative Chairman: Nick Worthington
Creative Director: Levi Slavin
Copywriter: Simon Vicars
Art Director: James Tucker
Agency Producer: Sheriden Derby
Photographer: Mat Baker
Retoucher: Tias Somers, Carl Baker
Photographer: Warren Payne
Designer: Kate Slavin
Senior Account Director: Tim Ellis
Senior Account Manager: Stefanie Robertson

Comments (11)

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Highest Rated

hpplacra's picture
hpplacra
Activity Score 21

Excellent. Fantastic! great idea and execution!

Shawali's picture
Shawali
Activity Score 8442

Château Crapio. That made me laugh =)

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kleenex's picture
kleenex
Activity Score 43349

great name!!!

ABear's picture
ABear
Activity Score 194

ni:)e

everartz's picture
everartz
Activity Score 7609

Château Crapio!!!!!!!!
lol!!!

| Everartz |

sacrilegend's picture
sacrilegend
Activity Score 3384

Fantastic. And you can't argue with the results, not in the slightest.

My one qualm would be the limited reach of such an execution. This is not a piece of signage that is easily replicable and distributed to multiple stores––not cost-effectively, anyway.

Still, I love it.

(Also, how is this considered DM and not shopper marketing? Curious.)

Misstree's picture
Misstree
Activity Score 425

Amazing! And so well-written. I would totally buy this :)

.............................

Not all who wander are lost.

gonndo's picture
gonndo
Activity Score 1094

I thought it was gonna be beer packed in a bottle of wine, but this execution is so much better
Congratulations...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

artyduran's picture
artyduran
Activity Score 1574

Very well done. I enjoyed the copy and the execution.

mertos's picture
mertos
Activity Score 904

nice

khronos's picture
khronos
Activity Score 998

BALLZY!!

hpplacra's picture
hpplacra
Activity Score 21

Excellent. Fantastic! great idea and execution!

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