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Comments (15)

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Highest Rated

ace85le's picture
ace85le
Activity Score 3939

Pisses people off. A fake-wet wrap would have done the job. Even if they're rich, it's still their newspaper why wet it??

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www.scorchidentity.com

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Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Maybe I'm being ignorant but how do they know the income of the subscribers? They actually ask that?? I got some more questions like "was this the actual newspaper they pay for or was this like extra?" but apart from the answers to those questions I kinda like the execution but the idea is very simple "flood ruins everything" - though it does well to catch the readers attention.

ace85le's picture
ace85le
Activity Score 3939

I would guess from their address. qualified if they live in higher-end properties.

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18544

good stuff

TommyO's picture
TommyO
Activity Score 1866

Really gets the message. Very good.

Tom Megginson's picture
Tom Megginson
Activity Score 548

Jack, geotargeting by income is rather simple when you think about it.

You just target "good" neighbourhoods by postal code.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Ah yes I suppose that could work :)

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Unexpected demonstration of the proposition - right on my doorstep. BAM! Nice work.

Boxey's picture
Boxey
Activity Score 8881

Great one.

Sushi lover's picture
Sushi lover
Activity Score 907

i like the idea, i hope the subscribers can get an extra

Dream needs to be big!

DIVPravin's picture
DIVPravin
Activity Score 54

nice campaign

jackblack's picture
jackblack
Activity Score 2350

I take it a dry one was then sent to subscribers? If not, I would've been pissed off.

trikes's picture
trikes
Activity Score 64

Fan. But wet newspapers remind me of porta-potties for some reason. Personal thing.

resul ay's picture
resul ay
Activity Score 78

really great job.

smartfarooq's picture
smartfarooq
Activity Score 19

Great Work

I Love Adsoftheworld.com

ace85le's picture
ace85le
Activity Score 3939

Pisses people off. A fake-wet wrap would have done the job. Even if they're rich, it's still their newspaper why wet it??

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

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