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Dawn Newspaper: Wet

Dawn Newspaper: Wet
Your rating: None Average: 8.5 (76 votes)

Advertising Agency: IAL Saatchi & Saatchi, Pakistan
Chief Creative Officer: Ali Mumtaz
Creative Director: Alia Chughtai / Dawn
Copywriter: Ali Mumtaz
Photographer: Amean J

15 Comments

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Thu, 2011-03-17 08:43

Maybe I'm being ignorant but how do they know the income of the subscribers? They actually ask that?? I got some more questions like "was this the actual newspaper they pay for or was this like extra?" but apart from the answers to those questions I kinda like the execution but the idea is very simple "flood ruins everything" - though it does well to catch the readers attention.

http://jackmancer.com/
http://twitter.com/jackmancer/

ace85le's picture 3901 pencils
ace85le | Tue, 2011-05-17 11:07

I would guess from their address. qualified if they live in higher-end properties.

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CrackerJackWorks's picture 6246 pencils
CrackerJackWorks | Thu, 2011-03-17 09:03

good stuff

Twitter   Facebookreelance... http://www.crackerjackworks.com

TommyO's picture 1878 pencils
TommyO | Thu, 2011-03-17 09:14

Really gets the message. Very good.

That's me!
http://blog.tapuz.co.il/wranger

Tom Megginson's picture 194 pencils
Tom Megginson | Thu, 2011-03-17 09:21

Jack, geotargeting by income is rather simple when you think about it.

You just target "good" neighbourhoods by postal code.

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Thu, 2011-03-17 09:54

Ah yes I suppose that could work :)

http://jackmancer.com/
http://twitter.com/jackmancer/

thedesignaddict's picture 4341 pencils
thedesignaddict | Thu, 2011-03-17 09:21
10

Unexpected demonstration of the proposition - right on my doorstep. BAM! Nice work.

Boxey's picture 8882 pencils
Boxey | Thu, 2011-03-17 09:58

Great one.

Sushi lover's picture 895 pencils
Sushi lover | Thu, 2011-03-17 21:58

i like the idea, i hope the subscribers can get an extra

Dream needs to be big!

DIVPravin's picture 54 pencils
DIVPravin | Fri, 2011-03-18 03:54

nice campaign

jackblack's picture 1462 pencils
jackblack | Fri, 2011-03-18 04:49

I take it a dry one was then sent to subscribers? If not, I would've been pissed off.

trikes's picture 48 pencils
trikes | Fri, 2011-03-18 05:08

Fan. But wet newspapers remind me of porta-potties for some reason. Personal thing.

resul ay's picture 78 pencils
resul ay | Tue, 2011-03-22 00:14

really great job.

smartfarooq's picture 19 pencils
smartfarooq | Wed, 2011-04-13 02:51

Great Work

I Love Adsoftheworld.com

ace85le's picture 3901 pencils
ace85le | Tue, 2011-05-17 11:09
6

Pisses people off. A fake-wet wrap would have done the job. Even if they're rich, it's still their newspaper why wet it??

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Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

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