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15 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Maybe I'm being ignorant but how do they know the income of the subscribers? They actually ask that?? I got some more questions like "was this the actual newspaper they pay for or was this like extra?" but apart from the answers to those questions I kinda like the execution but the idea is very simple "flood ruins everything" - though it does well to catch the readers attention.

ace85le's picture
ace85le
3939 pencils

I would guess from their address. qualified if they live in higher-end properties.

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

CrackerJackWorks's picture
CrackerJackWorks
10173 pencils

good stuff

TommyO's picture
TommyO
1866 pencils

Really gets the message. Very good.

Tom Megginson's picture
Tom Megginson
448 pencils

Jack, geotargeting by income is rather simple when you think about it.

You just target "good" neighbourhoods by postal code.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Ah yes I suppose that could work :)

thedesignaddict's picture
thedesignaddict
5331 pencils

Unexpected demonstration of the proposition - right on my doorstep. BAM! Nice work.

Boxey's picture
Boxey
8885 pencils

Great one.

Sushi lover's picture
Sushi lover
905 pencils

i like the idea, i hope the subscribers can get an extra

Dream needs to be big!

DIVPravin's picture
DIVPravin
54 pencils

nice campaign

jackblack's picture
jackblack
2230 pencils

I take it a dry one was then sent to subscribers? If not, I would've been pissed off.

trikes's picture
trikes
64 pencils

Fan. But wet newspapers remind me of porta-potties for some reason. Personal thing.

resul ay's picture
resul ay
78 pencils

really great job.

smartfarooq's picture
smartfarooq
19 pencils

Great Work

I Love Adsoftheworld.com

ace85le's picture
ace85le
3939 pencils

Pisses people off. A fake-wet wrap would have done the job. Even if they're rich, it's still their newspaper why wet it??

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

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