World Water Day

March 2013
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Despite being a renewable resource, the world's water supplies are limited. The waste of water impair the life in all the planet. To alert people to understand that they need use in a conscious way, were distributed bottles of mineral water. The big difference is that the bottles were not filled with the normal capacity, but only with 125mL of water, especially bottled for the World Water Day.

The water is a natural resource that ends. Don't waste to don't miss it.

Advertising Agency: Aquatro, Vitória, Brazil
Creative Directors: Sylviene Guaitolini, Fernando Laranja
Art Director: Fernando Laranja
Copywriter: André Fantin
Account team: Fernanda Perim, Taianne Breciani

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marvinrez's picture
11 Activity Scores

I believe in the proposal. Investment in plastic was minimal in comparison to the scope of this message.