Darwin: World Water Day

The water is a natural resource that ends. Don't waste to don't miss it.

Despite being a renewable resource, the world's water supplies are limited. The waste of water impair the life in all the planet. To alert people to understand that they need use in a conscious way, were distributed bottles of mineral water. The big difference is that the bottles were not filled with the normal capacity, but only with 125mL of water, especially bottled for the World Water Day.

Advertising Agency: Aquatro, Vitória, Brazil
Creative Directors: Sylviene Guaitolini, Fernando Laranja
Art Director: Fernando Laranja
Copywriter: André Fantin
Account team: Fernanda Perim, Taianne Breciani

March 2013


hoozn's picture
353 pencils

I like the idea.

But isnt it a bit ironic to create awareness for an environmental topic by handing out nearly empty one-way plastic bottles?

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

marvinrez's picture
11 pencils

I believe in the proposal. Investment in plastic was minimal in comparison to the scope of this message.

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