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Junk Food Patches

Agency: 
Published/Aired: 
May 2012
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Additional credits:

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Laura Esteves
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Images: Shutterstock
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Art Buyers: Monica Beretta, Eliane Pereira
Account Managers: Alessandro Cardoni, Helena Rossi
Planner: Eliana Yamaguchi
Media team: Gustavo Gaion, Inajá Ramos

Comments (8)

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Highest Rated

carlamarroquin's picture
carlamarroquin
107 Activity Scores

Exactly what I thought. Besides, it would make A LOT more sense if it was attached to the product, otherwise, how would people refuse to buy junk food and go buy Corpus light, just by giving them a patch?

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