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Junk Food Patches

Agency: 
Published/Aired: 
May 2012
Description: 

Additional credits:

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Laura Esteves
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Images: Shutterstock
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Art Buyers: Monica Beretta, Eliane Pereira
Account Managers: Alessandro Cardoni, Helena Rossi
Planner: Eliana Yamaguchi
Media team: Gustavo Gaion, Inajá Ramos

Comments (8)

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Highest Rated

carlamarroquin's picture
carlamarroquin
Activity Score 107

Exactly what I thought. Besides, it would make A LOT more sense if it was attached to the product, otherwise, how would people refuse to buy junk food and go buy Corpus light, just by giving them a patch?

Design Central's picture
Design Central
Activity Score 364

I hope it works.

mertos's picture
mertos
Activity Score 904

works

Where is the idea's picture
Where is the idea
Activity Score 707

The 'real food scent' will only make someone feel more hungry and drive him to the real food.

kleenex's picture
kleenex
Activity Score 43337

I think that would be the case.

carlamarroquin's picture
carlamarroquin
Activity Score 107

Exactly what I thought. Besides, it would make A LOT more sense if it was attached to the product, otherwise, how would people refuse to buy junk food and go buy Corpus light, just by giving them a patch?

theredchit's picture
theredchit
Activity Score 6

nice Idea...

gonndo's picture
gonndo
Activity Score 1094

I need one of those...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

gonndo's picture
gonndo
Activity Score 1094

I

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

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