Danone / Corpus Light: Junk Food Patches

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Laura Esteves
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Images: Shutterstock
Additional credits:
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Art Buyers: Monica Beretta, Eliane Pereira
Account Managers: Alessandro Cardoni, Helena Rossi
Planner: Eliana Yamaguchi
Media team: Gustavo Gaion, Inajá Ramos

8 comments

Design Central's picture
Design Central
364 pencils

I hope it works.

mertos's picture
mertos
904 pencils

works

Where is the idea's picture
Where is the idea
707 pencils

The 'real food scent' will only make someone feel more hungry and drive him to the real food.

kleenex's picture
kleenex
37361 pencils

I think that would be the case.

carlamarroquin's picture
carlamarroquin
107 pencils

Exactly what I thought. Besides, it would make A LOT more sense if it was attached to the product, otherwise, how would people refuse to buy junk food and go buy Corpus light, just by giving them a patch?

theredchit's picture
theredchit
6 pencils

nice Idea...

gonndo's picture
gonndo
1096 pencils

I need one of those...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

gonndo's picture
gonndo
1096 pencils

I

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

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