Danone / Corpus Light: Junk Food Patches

Danone / Corpus Light: Junk Food Patches
Average: 8 (53 votes)

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Laura Esteves
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Images: Shutterstock
Additional credits:
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Art Buyers: Monica Beretta, Eliane Pereira
Account Managers: Alessandro Cardoni, Helena Rossi
Planner: Eliana Yamaguchi
Media team: Gustavo Gaion, Inajá Ramos

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8 comments

Design Central's picture
364 pencils
Design CentralFriday, May 11, 2012 - 19:17

I hope it works.

www.bollywood.fav.cc

mertos's picture
899 pencils
mertosSaturday, May 12, 2012 - 01:20

works

Where is the idea's picture
711 pencils
Where is the ideaSaturday, May 12, 2012 - 04:59

The 'real food scent' will only make someone feel more hungry and drive him to the real food.

kleenex's picture
15790 pencils
kleenexSaturday, May 12, 2012 - 09:32

I think that would be the case.

carlamarroquin's picture
105 pencils
carlamarroquinFriday, May 18, 2012 - 16:42

Exactly what I thought. Besides, it would make A LOT more sense if it was attached to the product, otherwise, how would people refuse to buy junk food and go buy Corpus light, just by giving them a patch?

theredchit's picture
6 pencils
theredchitMonday, May 14, 2012 - 03:26

nice Idea...

gonndo's picture
1076 pencils
gonndoMonday, May 14, 2012 - 12:05

I need one of those...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

gonndo's picture
1076 pencils
gonndoMonday, May 14, 2012 - 12:06

I

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...