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MMVAs Crowd Periscope

Agency: 
Published/Aired: 
June 2011
Description: 

Dairy Farmers of Canada wanted to give the crowd at the the annual MuchMusic Video Awards in Toronto

Direct advertisment created by Launch!, Canada for Dairy Farmers of Canada, within the category: Non-Alcoholic Drinks.

Advertising Agency: LAUNCH!, Toronto, Canada
Creative Directors: Joe Amaral, Neil Woodley
Art Director / Copywriter / Illustrator / Photographer: David Moyer
Account Directior: Iva Druzic
Writer: Ivan Druzic

Comments (5)

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Highest Rated

vlwk's picture
vlwk
Activity Score 154

I think the message might have been "milk helps you grow tall", which is nicely demonstrated with the device.

Sad that it isn't communicated properly

atb2005's picture
atb2005
Activity Score 13557

Milk and music? Milk and catching a glimpse of some celebrity? This is just as irrelevant as the Tetley Infusions Break Your Routine stunt.

peticaca's picture
peticaca
Activity Score 189

The idea fort concerts is really great! But I agree, I don't see the adequacy between the product and the event....

mrMagic's picture
mrMagic
Activity Score 798

Milk rocks.

Wordnerd's picture
Wordnerd
Activity Score 6692

nice gadget. but milk? just ok

vlwk's picture
vlwk
Activity Score 154

I think the message might have been "milk helps you grow tall", which is nicely demonstrated with the device.

Sad that it isn't communicated properly

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