Context: Converse teamed up with brazilian bridal stylist Julia Golldenzon to create the Converse Bride Collection, a special edition made of two exclusive Chuck Taylor models.
Idea: In order to promote it, we selected key brazilian fashion bloggers along with websites for women, and sent a keychain-miniature inspired by one of the models inside a special package: shaped as wedding ring box.
Results: Converse Bride Collection stole the show. It was spread in main brazilian blogs and websites, impacting more than 1.156.745 people with zero media investment.
Direct advertisment created by Bonaparte, Brazil for Converse, within the category: Fashion.
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