Context: Converse teamed up with brazilian bridal stylist Julia Golldenzon to create the Converse Bride Collection, a special edition made of two exclusive Chuck Taylor models.
Idea: In order to promote it, we selected key brazilian fashion bloggers along with websites for women, and sent a keychain-miniature inspired by one of the models inside a special package: shaped as wedding ring box.
Results: Converse Bride Collection stole the show. It was spread in main brazilian blogs and websites, impacting more than 1.156.745 people with zero media investment.
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