Context: Converse teamed up with brazilian bridal stylist Julia Golldenzon to create the Converse Bride Collection, a special edition made of two exclusive Chuck Taylor models.
Idea: In order to promote it, we selected key brazilian fashion bloggers along with websites for women, and sent a keychain-miniature inspired by one of the models inside a special package: shaped as wedding ring box.
Results: Converse Bride Collection stole the show. It was spread in main brazilian blogs and websites, impacting more than 1.156.745 people with zero media investment.
Agency of the Year X Country Winners Showcase Creativity Defined by CultureRead More
McCann New York Wins 2017 Super Clio for a “Genius” National Geographic SpotRead More
How Agency of the Year X Country Winners Find Inspiration In Global and Tech TrendsRead More
How Havas CCO Jason Peterson Became the Advertising King of InstagramRead More