Converse: Bride Collection

Context: Converse teamed up with brazilian bridal stylist Julia Golldenzon to create the Converse Bride Collection, a special edition made of two exclusive Chuck Taylor models.

Idea: In order to promote it, we selected key brazilian fashion bloggers along with websites for women, and sent a keychain-miniature inspired by one of the models inside a special package: shaped as wedding ring box.

Results: Converse Bride Collection stole the show. It was spread in main brazilian blogs and websites, impacting more than 1.156.745 people with zero media investment.

Advertising Agency: Bonaparte, Porto Alegre, Brazil
Creative Directors: Pedro Becker, Samir Arrage
Art Directors: Luisa Severo, Vinicius Turani
Copywriter: Hiroito Takahashi
Photographer: Estúdio Haluz
Producer: Raquel Pereira
Published: May 2013

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2 comments

Lazarus's picture
Lazarus
1502 pencils

So why? Are they promoting shotgun weddings?

buscarethos's picture
buscarethos
10 pencils

Algo parecido a esto que hice unos años atrás http://ricardotorreshormazabal.blogspot.com/2009/11/saludo-aniversario...

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