Confederação Brasileira de Rugby: Arm Sling Supporting Rugby
Usual arm sling are boring and monochromatic. So we created a new custom media, which was distributed to hospitals and orthopedic clinics. This is a way to promote Rugby in a fun and unusual way.
Advertising Agency: Talent Comunicação e Planejamento, São Paulo, Brazil
Creative Directors: João Livi, Felipe Luchi, Philippe Degen
Art Director: Paulo Almeida
Copywriter: Erick Mendonça
Photographer: Mario Coelho
Additional credits: Ingo Santos, Matias Santos, Hadolpho Correa