Confederação Brasileira de Rugby: Arm Sling Supporting Rugby

Usual arm sling are boring and monochromatic. So we created a new custom media, which was distributed to hospitals and orthopedic clinics. This is a way to promote Rugby in a fun and unusual way.

Advertising Agency: Talent Comunicação e Planejamento, São Paulo, Brazil
Creative Directors: João Livi, Felipe Luchi, Philippe Degen
Art Director: Paulo Almeida
Copywriter: Erick Mendonça
Photographer: Mario Coelho
Additional credits: Ingo Santos, Matias Santos, Hadolpho Correa
Published: February 2012

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