Concerto Marketing: Greeting Certainty
In this, the season of multi-channel, media neutral, social network fragmentation.
We'd like to make certain that at least one of your heartfelt wishes makes a true and lasting impression.
A postage stamp.
With a blitzkrieg of digital media befalling everyone during the holiday season, we thought a bit of old school tradition would make a welcome reprieve.
Advertising Agency: Concerto Marketing, Vancouver, Canada
Creative Director: Craig Redmond
Art Director: Alexis Kernaghan
Copywriter: Craig Redmond
Illustrator: Alexis Kernaghan
Published: December 2010
6 comments
Solid! Lovely way to get the emphasis of social media and back to good ol' postcards. Who ever made an envelop for a stamp? :)
http://jackmancer.com/
http://twitter.com/jackmancer/
Very nice..
Real nice. Was it just to be generous or was it to tell clients that creativity in the analogue world still existed?
Mr. Curious, sir.
A little bit of both. We sensed that our friends and clients had become overwhelmed with the fickleness and frailty of the digital world from chatroullette's 2 day reign - to the scourge of crowdsourcing - from the exhaustive proliferation of social media platforms - to the sickening dictation of SEO's copy commandments - their world and ours had been pirated by digi-geeks. Add to that the loss of the art direction and writing quality of our analogue days, there seemed a longing for something more lasting and something more tangible. That's when we went to the Post Office and bought some stamps. Glad you like it. You're not alone. The response from those same friends and clients has been overwhelming. Happy Holidays to you and yours.
love craig
Always lovely to hear from the team Mr Redmond, Craig, and a pleasure when the client feedback's positive, especially in a response as thoughtfully flourishful as yours. Season's greetings to you too.
Awesome.
www.crackerjackworks.com