The DDB Brasil developed an unprecedented action to reinforce the concept of Cia Athletica, "People caring for people. " The agency created stickers with words antagonistic to physical practice, exercise and health, such as laziness, tiredness, stress, anxiety, cholesterol and fatness. Also known as "healthy stickers, they should be pasted on the soles of shoes to wear during physical activities.More than 60.000 stickers were made and distrubuited on Companhia Athletica gym’s all over Brazil.
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