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Collectum: Brevhistorier

When's the last time you felt compelled to look into your pension plan? Jung von Matt Stockholm went on a hunt for meaningful, snail mail letters in order to encourage Swedes to read their yearly mailing from client Collectum about how to maximize their pension plans. The agency searched for life-changing letters from social media and retirement homes, and selected the best ones to feature in outdoor ads, showing how a single piece of mail could change their lives. The result? 30% more people decided to open the Collectum letters.

Advertising Agency: Jung von Matt, Stockholm, Sweden

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4 comments

feysal's picture
feysal
2140 pencils

engaging

groovy baby!

kleenex's picture
kleenex
25556 pencils

I like it.

Aitor Borras's picture
Aitor Borras
245 pencils

Impressive. The story of the man almost made me cry. Great done guys!

Creative Director. www.aitorborras.com

Klara K.'s picture
Klara K.
2695 pencils

It's nice but I'm missing the one last connecting piece. If the love story was caused by the letter from a company/bank/institution ...

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