Colgate Max Night: Pizza Box

Advertising Agency: Y&R, Paris, France
Regional Creative Director: Carmine Coppola
Creatives: Laurent Baghdassarian, Daniel Lobatón, Cecile Reinbold


thedesignaddict's picture
5415 pencils


CuriousPencil's picture
4227 pencils

I would vomit if my pizzeria delivered food in this way. This is one step from my next kebab arriving wrapped in cottonbutt toiletpaper. When you want to eat, you want to eat. Not be reminded of what's coming next. Grotesquely desperate idea in its badness. Eurgh.

LeeHarvey's picture
3045 pencils

I so TOTALLY agree with you. Get out of my pizzabox and let me just eat!

kleenex's picture
34165 pencils

I fully agree with you, Buttttt I will also say they nailed an idea though.

CuriousPencil's picture
4227 pencils

I will buy a kebab. I will wrap it in toilet paper. I will get my AD to Photoshop the tagline "Now wash your hands. Food germs don't finish here."

And I will have nailed the idea of soap.

Is it still a palatable use of advertising?

AXAY555's picture
582 pencils

Your kebab is definately not palatable but is vomitable as it is relating excretion with eating food but this ad is relating the eating part (teeth) with an eatable (pizza).

Prasad Weerasekara's picture
Prasad Weerasekara
640 pencils

he..he.... like it... :)

Sdb's picture
1364 pencils

Not so interesting!

Tom Megginson's picture
Tom Megginson
550 pencils

Truly disgusting. If I wanted to associate someone else's saliva with my pizza eating experience, I'd stiff the delivery guy.

jamesrothenburg's picture
554 pencils

Ugh, that's gross.

sush's picture
566 pencils

nice idea, dnt bother abt the picture of d teeth cos it will repel alot of pple but communicating the idea , not bad.


CuriousPencil's picture
4227 pencils

If a toothpaste company sends a pizza box with a picture of a toothless mouth, they're not going to sell much toothpaste, don't you think?

H.Works's picture
100 pencils

Same thing I thought, too. I don't want to eat pizza thinking about bad breath! Terrible.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Haha I love the thinking though but indeed not very tasty ;p

Javier Aldabalde's picture
Javier Aldabalde
101 pencils

The only thing that rescued the image of the teeth, I put leftover food from the teeth, according to taste, if taste is cheese, put cheese remains between the teeth, and so on, colgate, later.

Javier Aldabalde

mdb1974's picture
411 pencils

Can't imagine this is real.

Roger Keynes's picture
Roger Keynes
5498 pencils

Family-size like! :D

The Jobless Writer
Will Think for Salary

Roshan Quintus's picture
Roshan Quintus
669 pencils

it's food. i doubt. so gross. this is not a workable approach.

bite me

bobby666's picture
1460 pencils

i like it. maybe it looks gross. but it reminds me what to do after finishing my dinner. nice idea.

npravn's picture
159 pencils

Great use of a miserable media.

talkingisfree's picture
2629 pencils


daloprete's picture
50 pencils

dont mix a delicious pizza whith bad breath, disgusting...

luispiter's picture
2756 pencils

interesting... nice.. good idea

GustavoN.Dias's picture
52 pencils

Nice !!

But I think the whole mouth thing is a little too much, but It's a clever idea !

pitted prunes's picture
pitted prunes
216 pencils

mmm.. i wonder which brave pizza brand allowed Colgate to do such an ambient ad on its pizza boxes.

it'll probably sell Colgate but no one's gonna order pizza from them again.

jpv_11's picture
11 pencils

Good job, it's funny!

Lazarus's picture
1538 pencils

No way.

writersblog's picture
556 pencils

They should've put the message at the bottom, because brushing your teeth makes total sense AFTER you finish the pizza. Also the food stains give it a nice visual dramatization.

AgencySix's picture
2 pencils

Excellent point raised by writersblog. And for the rest who missed the point, it's for toothpaste not pizza. Good to read properly before mouthing off. :)

AssassinX's picture
1329 pencils

This really makes me feel uncomfortable.

So the pizza was recycled from another guy's mouth, to me?

dollypoppin's picture
1423 pencils

It's a good idea, supposedly but it's extremely gross.

"Nihil sub sole novum"

Shridevi's picture
184 pencils

Nice idea but i'd loose my appetite looking at such packaging :D

andylefty's picture
4539 pencils

Very cool. Love the mechanism.

rayanSwan's picture
34 pencils

pulling a pizza out of someones mouth sounds terrible!!

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