Colgate Max Night: Pizza Box
Advertising Agency: Y&R, Paris, France
Regional Creative Director: Carmine Coppola
Creatives: Laurent Baghdassarian, Daniel Lobatón, Cecile Reinbold
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33 Comments
Fun.
I would vomit if my pizzeria delivered food in this way. This is one step from my next kebab arriving wrapped in cottonbutt toiletpaper. When you want to eat, you want to eat. Not be reminded of what's coming next. Grotesquely desperate idea in its badness. Eurgh.
I so TOTALLY agree with you. Get out of my pizzabox and let me just eat!
I fully agree with you, Buttttt I will also say they nailed an idea though.
I will buy a kebab. I will wrap it in toilet paper. I will get my AD to Photoshop the tagline "Now wash your hands. Food germs don't finish here."
And I will have nailed the idea of soap.
Is it still a palatable use of advertising?
Your kebab is definately not palatable but is vomitable as it is relating excretion with eating food but this ad is relating the eating part (teeth) with an eatable (pizza).
he..he.... like it... :)
Not so interesting!
Truly disgusting. If I wanted to associate someone else's saliva with my pizza eating experience, I'd stiff the delivery guy.
http://workthatmatters.blogspot.com/2011/01/it-takes-lot-to-keep-me-fr...
Ugh, that's gross.
nice idea, dnt bother abt the picture of d teeth cos it will repel alot of pple but communicating the idea , not bad.
sue
If a toothpaste company sends a pizza box with a picture of a toothless mouth, they're not going to sell much toothpaste, don't you think?
Same thing I thought, too. I don't want to eat pizza thinking about bad breath! Terrible.
Haha I love the thinking though but indeed not very tasty ;p
http://jackmancer.com/
http://twitter.com/jackmancer/
The only thing that rescued the image of the teeth, I put leftover food from the teeth, according to taste, if taste is cheese, put cheese remains between the teeth, and so on, colgate, later.
Javier Aldabalde
Can't imagine this is real.
Family-size like! :D
Will Think for Salary
it's food. i doubt. so gross. this is not a workable approach.
bite me
i like it. maybe it looks gross. but it reminds me what to do after finishing my dinner. nice idea.
Great use of a miserable media.
Nice.
dont mix a delicious pizza whith bad breath, disgusting...
interesting... nice.. good idea
www.barcreativo.com
Nice !!
But I think the whole mouth thing is a little too much, but It's a clever idea !
mmm.. i wonder which brave pizza brand allowed Colgate to do such an ambient ad on its pizza boxes.
it'll probably sell Colgate but no one's gonna order pizza from them again.
Good job, it's funny!
No way.
They should've put the message at the bottom, because brushing your teeth makes total sense AFTER you finish the pizza. Also the food stains give it a nice visual dramatization.
Excellent point raised by writersblog. And for the rest who missed the point, it's for toothpaste not pizza. Good to read properly before mouthing off. :)
http://www.jefsix.com/
This really makes me feel uncomfortable.
So the pizza was recycled from another guy's mouth, to me?
It's a good idea, supposedly but it's extremely gross.
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"Nihil sub sole novum"
Nice idea but i'd loose my appetite looking at such packaging :D
Very cool. Love the mechanism.