Cole & Weber United: Holiday Log

December is flooded by paper cards and tschotschkes celebrating the holidays, many of which end up in the recycle bin. Rather than add to the clutter with yet another corporate card, we created a holiday experience that would be uniquely Cole &Weber and add value to the recipient‘s holiday. What better holiday moment than settling in with a bottle of wine and a warm fire in those cold, long months? We took logs of fresh pine and milled them to hold a wine bottle and a box of customized matches. Inside the log was a cheerful greeting and instructions on how to properly enjoy the gifts. Not only did we create a great shipping container for the wine, but that container was the backdrop for a great holiday experience that could last beyond its opening.

Advertising Agency: Cole & Weber United, Seattle, USA
Executive Creative Director: Todd Grant
Art Director: Lance Wei
Copywriter: Jacob Baas
Director Of Integrated Production: Pete Anderson
Artist: Sean Onart
Digital Artist: Sean Onart
Production: Peter Orr
President: Mike Doherty

12 comments

mofrorock's picture
mofrorock
42 pencils

Great

kleenex's picture
kleenex
33754 pencils

love the packaging.

Spanky's picture
Spanky
4899 pencils

I'm guessing the log cost more than the wine.

osakan's picture
osakan
42 pencils

who cares about the wine?

morse's picture
morse
16530 pencils

Cute idea. Certainly better than a card.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Adaddicted's picture
Adaddicted
3435 pencils

Warm idea for the season

withalltherespects

fcostausb's picture
fcostausb
173 pencils

Einsenbahn Strong Golden Ale kit, from - www.agenciawow.com.br - CWB - BR:

http://www.agenciawow.com.br/_uploads/img/Usersads.jpg

Prasad Weerasekara's picture
Prasad Weerasekara
640 pencils

good one. interesting work.

somecopywriter's picture
somecopywriter
1107 pencils

Awesome stuff. What a great package to receive.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

great Pack. I really like

Wordfruit's picture
Wordfruit
1023 pencils

I guess plenty of people'd like the gift :)

Rose Abraham's picture
Rose Abraham
62 pencils

Gorgeous, gorgeous packaging.

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