Cole & Weber United: Holiday Log
December is flooded by paper cards and tschotschkes celebrating the holidays, many of which end up in the recycle bin. Rather than add to the clutter with yet another corporate card, we created a holiday experience that would be uniquely Cole &Weber and add value to the recipient‘s holiday. What better holiday moment than settling in with a bottle of wine and a warm fire in those cold, long months? We took logs of fresh pine and milled them to hold a wine bottle and a box of customized matches. Inside the log was a cheerful greeting and instructions on how to properly enjoy the gifts. Not only did we create a great shipping container for the wine, but that container was the backdrop for a great holiday experience that could last beyond its opening.
Advertising Agency: Cole & Weber United, Seattle, USA
Executive Creative Director: Todd Grant
Art Director: Lance Wei
Copywriter: Jacob Baas
Director Of Integrated Production: Pete Anderson
Artist: Sean Onart
Digital Artist: Sean Onart
Production: Peter Orr
President: Mike Doherty


12 comments
Great
love the packaging.
I'm guessing the log cost more than the wine.
who cares about the wine?
Cute idea. Certainly better than a card.
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Warm idea for the season
withalltherespects
Einsenbahn Strong Golden Ale kit, from - www.agenciawow.com.br - CWB - BR:
http://www.agenciawow.com.br/_uploads/img/Usersads.jpg
good one. interesting work.
Awesome stuff. What a great package to receive.
great Pack. I really like
http://www.mandarinoadv.com
I guess plenty of people'd like the gift :)
Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile
Gorgeous, gorgeous packaging.