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Holiday Log

Agency: 
Published/Aired: 
March 2012
Description: 

December is flooded by paper cards and tschotschkes celebrating the holidays, many of which end up in the recycle bin. Rather than add to the clutter with yet another corporate card, we created a holiday experience that would be uniquely Cole &Weber and add value to the recipient‘s holiday. What better holiday moment than settling in with a bottle of wine and a warm fire in those cold, long months? We took logs of fresh pine and milled them to hold a wine bottle and a box of customized matches. Inside the log was a cheerful greeting and instructions on how to properly enjoy the gifts. Not only did we create a great shipping container for the wine, but that container was the backdrop for a great holiday experience that could last beyond its opening.

President: Mike Doherty

Advertising Agency: Cole & Weber United, Seattle, USA
Executive Creative Director: Todd Grant
Art Director: Lance Wei
Copywriter: Jacob Baas
Director Of Integrated Production: Pete Anderson
Artist: Sean Onart
Digital Artist: Sean Onart
Production: Peter Orr

Comments (12)

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Highest Rated

Rose Abraham's picture
Rose Abraham
Activity Score 62

Gorgeous, gorgeous packaging.

mofrorock's picture
mofrorock
Activity Score 42

Great

kleenex's picture
kleenex
Activity Score 43434

love the packaging.

Spanky's picture
Spanky
Activity Score 4899

I'm guessing the log cost more than the wine.

osakan's picture
osakan
Activity Score 42

who cares about the wine?

morse's picture
morse
Activity Score 17364

Cute idea. Certainly better than a card.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Adaddicted's picture
Adaddicted
Activity Score 3435

Warm idea for the season

withalltherespects

fcostausb's picture
fcostausb
Activity Score 173

Einsenbahn Strong Golden Ale kit, from - www.agenciawow.com.br - CWB - BR:

http://www.agenciawow.com.br/_uploads/img/Usersads.jpg

Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 651

good one. interesting work.

somecopywriter's picture
somecopywriter
Activity Score 1113

Awesome stuff. What a great package to receive.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

great Pack. I really like

Wordfruit's picture
Wordfruit
Activity Score 1023

I guess plenty of people'd like the gift :)

Rose Abraham's picture
Rose Abraham
Activity Score 62

Gorgeous, gorgeous packaging.

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