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Coca-Cola: Small World Machines, Bringing India & Pakistan Together

Advertising Agency: Leo Burnett, Chicago, USA / Leo Burnett, Sydney, Australia
Global Chief Creative Officer: Mark Tutssel
Chief Creative Officer / Art Director: Andy DiLallo
Executive Creative Directors: Dave Loew, Jon Wyville
Creative Directors: Grant McAloon, Vince Lagana
Art Director: Justin Carew
Copywriter: Iggy Rodriguez
Designers: Omari Miller, John-Henry Pajak, David Mugford
Director / Editor: Patrick Fileti
2nd unit director: Angus Forbes
Creative Technology Director: Chad Mirshak
Creative Technologists: Brendan Crich, Keong Seet, Scott North
Executive Director of Production: Vincent Geraghty
Directors of Production Operations: Michael Shanahan, Amir Mireskandari
Executive Producer: Adrian Gunadi
Producers: Stephen Clark, Michelle Browne
Executive Strategy Director: Wells Davis
Strategy Director: Olivier Tse
Executive Account Director: Bob Raidt
Account Supervisor: Katie Nikolaus
Production: Highlight Films, The Super Group
Set: Full Circle Corporation Marketing
Music: Song Zu

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6 comments

CrackerJackWorks's picture
CrackerJackWorks
11823 pencils

not a surprising winner.

morse's picture
morse
15972 pencils

It's very good, but it's been done before for other cities I think. I can't recall for which brand though.

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kleenex's picture
kleenex
29303 pencils

Solid video.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

From this Dutch video, one of the jury guys said the chairman per se wanted to give an award to this, but the jurymember from India said in an emotional speech that they did not like this campaign by American Coca-Cola at all. The conflict of Pakistan and India goes very deep and in those two countries this campaign gained little sympathy. You can't solve a conflict as easy as this.

www.youtube.com/watch?v=od3p4Foanyg

monoliz's picture
monoliz
1326 pencils

if the conflict is only in minds of politicians. it certanly worked.

V-V's picture
V-V

People touched it for free Coke :p

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