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Coca-Cola: Rain for sale

Advertising Agency: Ogilvy & Mather / Geometry Global, Bogotá, Colombia
Executive Creative Directors: John Raúl Forero, Juan Pablo Álvarez, Mauricio Guerrero, Juan Jose Posada
Creative Directors: Juan Cárdenas, Andrés Astorquiza
Art Directors: Kiko Correa, Andrés Astorquiza, Sergio Lizarazo
Copywriters: César Castaño, Juan Cárdenas
Account Executives: Fabio Quiroga, María López, Marcel Palacio, Tatiana Palacios
Photographer: Jorge Oviedo
Additional credits: Los Notarios, David Studio, Real Music
Published: February 2014

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7 comments

The Moët's picture
The Moët
12 pencils

installed*

but overall it's amazing..

salil07's picture
salil07
135 pencils

Beautiful. The rainiest town in the world doesn't have drinkable water. And now it does. And they say advertising is almost the last in the list of trusted professions.

Hand on my heart

Owolawi's picture
Owolawi
1482 pencils

Beautiful.

damnson's picture
damnson
6157 pencils

That's it? That's the idea?

An axe murderer of ads.

kleenex's picture
kleenex
29454 pencils

Yeah and a good one at that.

flurl's picture
flurl
97 pencils

Cool, but surely the citizens of the rainiest town in the world having difficulty getting potable water is just Darwinism at work.

GR000's picture
GR000

Assuming uniform coverage over its entire area that's 312 MILLION gallons of rain a year... or about eleven thousand gallons per person there... that's 31 gallons of water a day for everyone there... and until Coca Cola came along there was really no concerted effort to treat the water?? I find that a little unbelievable...

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