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Magazine Amplifier

Agency: 
Published/Aired: 
September 2012
Description: 

The piece consists in an exclusive insert for subscribers of the latest edition of the Capricho magazine which was created by JWT. Attached to the cover, the art allows readers to turn the magazine into an amplifier. Simply by rolling the magazine and inserting the iPhone tuned into the Coca-Cola FM application in the spot indicated. The final format allows the sound waves to travel in two different directions at the same time, intensifying the stereo effect created by the device. The next step is to enjoy the music.

Advertising Agency: JWT, Brazil

Comments (21)

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Highest Rated

the pencil's picture
the pencil
Activity Score 235

then it would sound like paper...

morse's picture
morse
Activity Score 17364

Really good idea even if it doesn't sound too good. :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 43452

I agree, the sound was not that great.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18554

sweet.

andylefty's picture
andylefty
Activity Score 4535

It strangely didn't get louder the first time you put it in. Still, great idea.

theanc's picture
theanc
Activity Score 2783

The sound doesn't get louder as it's showed in the video. That was done using equalizers.
The only thing that helps the sound to resonate is the tube format of the rolled mag. And still it wouldn't amplify it.

butterbutt's picture
butterbutt
Activity Score 5

simply awesome.

adityakesarkar's picture
adityakesarkar
Activity Score 111

Very simple, very straight

GrumpyArtDirector's picture
GrumpyArtDirector
Activity Score 858

Wish I had done this. Brilliant.

GrumpyArtDirector's picture
GrumpyArtDirector
Activity Score 858
feysal's picture
feysal
Activity Score 2561

wicked!!!

groovy baby!

Jackbr's picture
Jackbr
Activity Score 1499

GREAT!

JackBR

vlads's picture
vlads
Activity Score 539

Great it deserves a Cannes!!!

atmabagong's picture
atmabagong
Activity Score 41

it's metal

monte kelos's picture
monte kelos
Activity Score 205

very simple

ki_mi_do_ri's picture
ki_mi_do_ri
Activity Score 59

GREAT IDEA !!

lezy's picture
lezy
Activity Score 377

wen we wer in college n wanted to hear the songs frm mobile... we used to put the speaker side of the mobile on top of a glass n it use to be helpfull... reminded of my college...

good one :)

leovicente's picture
leovicente
Activity Score 2

Does it come with a tutorial? It doesn`t look easy to use, but I liked the idea.

bmclaughlin's picture
bmclaughlin
Activity Score 137

I thought it sounded pretty good for just rolling up a magazine. Very smart.

Aadel Chin's picture
Aadel Chin
Activity Score 9

AWESOME!!!

thedesignaddict's picture
thedesignaddict
Activity Score 5403

The sound in the video is so doctored :-(

the pencil's picture
the pencil
Activity Score 235

then it would sound like paper...

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