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Coca-Cola FM: Magazine Amplifier

The piece consists in an exclusive insert for subscribers of the latest edition of the Capricho magazine which was created by JWT. Attached to the cover, the art allows readers to turn the magazine into an amplifier. Simply by rolling the magazine and inserting the iPhone tuned into the Coca-Cola FM application in the spot indicated. The final format allows the sound waves to travel in two different directions at the same time, intensifying the stereo effect created by the device. The next step is to enjoy the music.

Advertising Agency: JWT, Brazil

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21 comments

morse's picture
morse
14049 pencils

Really good idea even if it doesn't sound too good. :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
22828 pencils

I agree, the sound was not that great.

CrackerJackWorks's picture
CrackerJackWorks
9357 pencils

sweet.

andylefty's picture
andylefty
4539 pencils

It strangely didn't get louder the first time you put it in. Still, great idea.

theanc's picture
theanc
2774 pencils

The sound doesn't get louder as it's showed in the video. That was done using equalizers.
The only thing that helps the sound to resonate is the tube format of the rolled mag. And still it wouldn't amplify it.

butterbutt's picture
butterbutt
5 pencils

simply awesome.

adityakesarkar's picture
adityakesarkar
111 pencils

Very simple, very straight

GrumpyArtDirector's picture
GrumpyArtDirector
717 pencils

Wish I had done this. Brilliant.

GrumpyArtDirector's picture
GrumpyArtDirector
717 pencils
feysal's picture
feysal
2036 pencils

wicked!!!

groovy baby!

Jackbr's picture
Jackbr
1346 pencils

GREAT!

Jack

vlads's picture
vlads
541 pencils

Great it deserves a Cannes!!!

atmabagong's picture
atmabagong
41 pencils

it's metal

monte kelos's picture
monte kelos
205 pencils

very simple

ki_mi_do_ri's picture
ki_mi_do_ri
53 pencils

GREAT IDEA !!

lezy's picture
lezy
377 pencils

wen we wer in college n wanted to hear the songs frm mobile... we used to put the speaker side of the mobile on top of a glass n it use to be helpfull... reminded of my college...

good one :)

leovicente's picture
leovicente
2 pencils

Does it come with a tutorial? It doesn`t look easy to use, but I liked the idea.

bmclaughlin's picture
bmclaughlin
137 pencils

I thought it sounded pretty good for just rolling up a magazine. Very smart.

Aadel Chin's picture
Aadel Chin
9 pencils

AWESOME!!!

thedesignaddict's picture
thedesignaddict
5202 pencils

The sound in the video is so doctored :-(

the pencil's picture
the pencil
235 pencils

then it would sound like paper...

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