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Coca-Cola: Bio cooler

Advertising Agency: Leo Burnett, Colombia
Regional Creative Director: Fernando Belllotti
General Creative Directors: Fernando Hernández, Mauricio Sarmiento, Germán Espitia
Design Creative Director: Paola Torrenegra
Copywriter: Camilo Carvajal
Art Director: Diego Almanza
Account Director: Ana Sanchez
Production Company: Colombo Films
Director: Andrés Cortés
Editor: Laura Solake
Music: Daniel Roa, Eduardo Laverde / Soundlab

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18 comments

morse's picture
morse
16005 pencils

Great tech, but the cooler looks absolutely out of place in that village.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

BoBBy_js's picture
BoBBy_js
160 pencils

110% agree.

Andrés García's picture
Andrés García

Excellent idea, but are they going to make them take a Coke? remember that Coca Cola is not a healthy drink, also produces more thirsty. However admirable technological development and the idea of ​​providing the most needy.

Unacosaesunacosaotracosaesotracosa's picture
Unacosaesunacos...
217 pencils

This is kinda wrong. You don't create an electricity-free fridge so they can just have a cold coke. what if you actually help? Also, who is going to supply that little town (far from everything) every time they run out of coke? Smells like fakevertising.

abballesteros2002's picture
abballesteros2002
2 pencils

worldwide initiatives are very interesting! Hope these has follow through plan (not to waste).

tu y yo's picture
tu y yo

Nice

crisdiaz13's picture
crisdiaz13
2 pencils

well, let's provide them a cold coke instead of promoting them to drink water. In the future, the "happiness" of this town is going to change into gastritis or stomach cancer.

Marcao's picture
Marcao
2382 pencils

Great tech, misguided intentions.

BlackProject's picture
BlackProject

I love the way those poor villagers have perfectly aligned shiny white teeth and know how to play in an ad.

kleenex's picture
kleenex
29454 pencils

I agree.

Terzom's picture
Terzom

Oh no, the coke is out... darn!

Faffhy's picture
Faffhy

this is a stole idea! 2 years ago "ciel" make that! https://vimeo.com/65164783

PaulyB's picture
PaulyB
2 pencils

Those beautiful pearly whites won't be beautiful pearly whites for much longer.

Still coming to terms with not being Eric Cantona.

hedonismhighway's picture
hedonismhighway
49 pencils

This project will be the ''Lion Hunter'' in Cannes... Good job!

Unacosaesunacosaotracosaesotracosa's picture
Unacosaesunacos...
217 pencils

Negotiated bronze

parlinka's picture
parlinka
94 pencils

very smart

Maria cristina's picture
Maria cristina

@Faffhy You do know that Ciel belongs to Coca cola right? And that is not the same kind of cooler?

joelgutierrez's picture
joelgutierrez
11 pencils

So wrong...

Joel Gutiérrez
YuJo! Creatividad Aplicada ®

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