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Coca-Cola: 2nd lives

Advertising Agency: Ogilvy, Beijing, China
Product Design: Maxx-Marketing
Creative Directors: Graham Fink, Juggi Ramakrishnan, Wilson Chow, Jiankai Lu
Copywriter: Juggi Ramakrishnan
Art Directors: Chenghao Xie, Morris Ku, Yongqiang Hu, Gan He
Photographer: Xiaohang Liu
Camera Operator: Morris Ku
Video Editor: Morris Ku
Producers: Jeff Wong, Lin Ma, Tony Liang, Zefeng Xu
Designers: Chenghao Xie, Soonguan Poh
Product Production Coordinator: Tracy Wu
Product Design and Production: Andrew Kwan, Eric Cheng
Film Producer: Gordon Westman
Film Directors: Andrew Piggott, Andrew Steven, Thomas Gregg
Film Production Manager: Whiwei Hsiao
Account Servicing: Martin Murphy, Uma Wang, Cory Turner, Ellen Soh, Andrea Tan, Iris Zhou

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12 comments

bobby_jsa's picture
bobby_jsa

Poor idea for a sustainable action, anyway they are going to become trash and even worse because they are producing more plastic, look, Bottle + Normal Cap + Accessory Cap = More trash.

Let's do things right if we want our brands really create sustainable actions.

Xphia's picture
Xphia
614 pencils

good, applicable & useful impact

janaka illangarathne's picture
janaka illangarathne
217 pencils

super idea ....

damnson's picture
damnson
4748 pencils

Like these a lot.

Leilani's picture
Leilani

very creative!

skuakrat's picture
skuakrat
58 pencils

I like the Sharpener function and night light.

I was thinking "Lkujhn hasf :OInblkisrt fvn ;OIuynbodf..." then *DING* Got it!!!!

kleenex's picture
kleenex
27828 pencils

Winner.

Gina Petersen 's picture
Gina Petersen

Amazing when a product is so difficult to sell that you need to tap into the future life of your packaging to help make it palatable.

Annelie's picture
Annelie

Creative but very, very stupid to put food in them since that kind of plastic is made only to be used ONCE since the plastic isn't safe. It releases exocrine disrupting chemicals like acetaldehyde over time. And also toxic antimony. Making a water gun, fine! But to encourage people to reuse the bottles, is nothing but Stupid! How come no one said brought it of so far? I'm surprised..

ki_mi_do_ri's picture
ki_mi_do_ri
58 pencils

cheap idea, but great image & great music.
AMAZING

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