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The Donor Cable

Agency: 
Published/Aired: 
June 2013
Description: 

Power transfusion between smartphones promotes blood donation. It's a way to transfer power between smartphones: just connect a fully charged cell phone (donor) to a receiver that needs charging, symbolizing the relationship between the blood donor and the patient.

Advertising Agency: Leo Burnett Tailor Made, Brazil
Creative Vice President: Marcelo Reis
Executive Creative Director: Guilherme Jahara
Creative Director: Rodrigo Jatene
Art Directors: Márcio Bento, Marcelo Bruzzesi
Copywriter: Fernando Calvache
Account: Marcelo Martirani
Technology: Cricket Design

Comments (7)

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Highest Rated

joelapompe's picture
joelapompe
Activity Score 3830
kleenex's picture
kleenex
Activity Score 43349

BRILLIANT!!!

fangoleon's picture
fangoleon
Activity Score 8598

Nice use of media, although it seems to me like there's a really weak link to the main idea's purpose (blood donation).

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Great idea, just awesome for awareness.

Joele's picture
Joele
Activity Score 287

Very very nice!

Cristina and Chris's picture
Cristina and Chris
Activity Score 839

Brilliant stuff!! It gets the point across and is really useful as well. Just what you want

RP2504's picture
RP2504
Activity Score 18

Ruined by power bank.

joelapompe's picture
joelapompe
Activity Score 3830
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