The Donor Cable

June 2013

The Donor Cable / Clube Sangue Bom - Videocase (english version)


Power transfusion between smartphones promotes blood donation. It's a way to transfer power between smartphones: just connect a fully charged cell phone (donor) to a receiver that needs charging, symbolizing the relationship between the blood donor and the patient.

Direct advertisment created by Leo Burnett, Brazil for Clube SangueBom, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett Tailor Made, Brazil
Creative Vice President: Marcelo Reis
Executive Creative Director: Guilherme Jahara
Creative Director: Rodrigo Jatene
Art Directors: Márcio Bento, Marcelo Bruzzesi
Copywriter: Fernando Calvache
Account: Marcelo Martirani
Technology: Cricket Design

Comments (7)

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Highest Rated

Joele's picture
Activity Score 287

Very very nice!

kleenex's picture
Activity Score 47503


fangoleon's picture
Activity Score 8598

Nice use of media, although it seems to me like there's a really weak link to the main idea's purpose (blood donation).

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Great idea, just awesome for awareness.

Joele's picture
Activity Score 287

Very very nice!

Cristina and Chris's picture
Cristina and Chris
Activity Score 840

Brilliant stuff!! It gets the point across and is really useful as well. Just what you want

RP2504's picture
Activity Score 18

Ruined by power bank.