Clube SangueBom: The Donor Cable

Power transfusion between smartphones promotes blood donation. It's a way to transfer power between smartphones: just connect a fully charged cell phone (donor) to a receiver that needs charging, symbolizing the relationship between the blood donor and the patient.

Advertising Agency: Leo Burnett Tailor Made, Brazil
Creative Vice President: Marcelo Reis
Executive Creative Director: Guilherme Jahara
Creative Director: Rodrigo Jatene
Art Directors: Márcio Bento, Marcelo Bruzzesi
Copywriter: Fernando Calvache
Account: Marcelo Martirani
Technology: Cricket Design


kleenex's picture
37456 pencils


fangoleon's picture
8345 pencils

Nice use of media, although it seems to me like there's a really weak link to the main idea's purpose (blood donation).

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Great idea, just awesome for awareness.

Joele's picture
283 pencils

Very very nice!

Cristina and Chris's picture
Cristina and Chris
827 pencils

Brilliant stuff!! It gets the point across and is really useful as well. Just what you want

RP2504's picture
18 pencils

Ruined by power bank.

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