Club Med: Relax

For the launch of Petit Club Med, Club Med's new child care center, we produced a direct mail action which consists of a double side flipbook. 1. On one side we can see the picture of a middle aged mother, laid down, relaxed, and each image of the flipbook is exactly the same, she doesn't move at all. 2. On the other side the flipbook shows the a sequence of two kids joyfully playing on the beach. The claim is: "The best vacation for your kids, and yourself."

Advertising Agency: Publicis Graffiti, Buenos Aires, Argentina
Creative Directors: Diego Sánchez, Diego Livachoff
Art Director: Manuel Benegas Lynch
Copywriters: Juan José Pissani, Miguel Dianda
Released: 2009

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18 comments

tirthomitro's picture
tirthomitro
2722 pencils

oh well... running dry of ideas happen!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

running dry of judgement happens too my friend.

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Guest

Argentina can make better.

www.vamosfalarmal.com.br

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Guest

in direct mail?

Guest's picture
Guest
Guest's picture
Guest

Sale guachin! quedo muy lindo

Guest's picture
Guest

Excelente laburo!! una vuelta interesante para un medio original.
Great work!! an interesting twist for an original media.

Guest's picture
Guest

is not frequent to see ideas like this in direct mail, simple, clear and good. congrats!

Guest's picture
Guest

i like it, the link should be posted together to the picture http://www.youtube.com/watch?v=egrETSMPuCw

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Guest

There is no call to action....waste of money...

Guest's picture
Guest

There is however a strong call to inaction. I think people can guess the call to action is to go to Club Med.

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Guest

look on the bottom left corner of the card.

Guest's picture
Guest

Before this kind of useless comments, take a good look to the pictures and you'll see what you're looking for. Cheers.

Guest's picture
Guest

CALL TO ACTION: on the bottom left corner of the petit club med card you can see club med's phone number and web page. Also one line saying "contact your travel agency". Thank you.

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Guest

call to action in the corner of the card.

0.5Kudos's picture
0.5Kudos
8 pencils

Really cool.

Guest's picture
Guest

This is the 3rd idea that you take into the presentation to the client as the safe option. Flip books have been done to death, and especially ones which have something happening one way, and a still image the other way. Better than getting a brochure in the mail though i suppose.

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