Advertising Agency: Leo Burnett Lisbon, Portugal
Creative Director: Chacho Puebla
Art Director: Luciana Cani
Copywriter: Pedro Ribeiro
Account director: Paula Lopes
Account executive: Raquel Pinheiro
Released: January 2009
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19 Comments
But why? the bag contains valuable clothes those need to be protected with knuckles,
or "hey 've got an idea!!! Let's make the bags' handles like knuckles!!"
“Inspiration exists, but it has to find us working.” Picasso.
dude.. this is so obvious.. you obviously have never gone shopping with your girlfriend during a sale..
sale hunters are not very friendly, and something to make fighting off others easier would come in handy!
very nice approach, the concept has been done before, but the execution is nice!
Dude,
I am a girl... Just never been into a catfight for a lousy skirt. I think it's an urban myth.
“Inspiration exists, but it has to find us working.” Picasso.
“Inspiration exists, but it has to find us working.” Picasso.
You never been to the right store at the right time! :)
True:) whenever there's a line more than 5 people waiting to pay, I leave the store. Still... as someone else said as well bags are, post-shopping items. I'd hand out "knuckles" brochures to announce the sale or something like that.
“Inspiration exists, but it has to find us working.” Picasso.
“Inspiration exists, but it has to find us working.” Picasso.
you let your girl friend tell you what to do?
if you have the bag, then you bought your stuff already... wouldn't it make more sense if they give you the knuckles before you buy! if that was the case...
Don't like the idea... it's promoting violence, plus doesn't sell the brand in a positive way.
the execution is good though
promoting violence? it's a JOKE!!!! I think it's funny.. besides, walking around with a nuckle bag, shows you've had to fight for good deals because a lot of people have been out to the same store.
this is so fake. do you have any idea how much it would cost to product each shopping bag?! it would be the stupidest business decision ever to give out one of these dumb and ineffective bags for every purchase. not to mention the environmental impact.
wow really? You guys just totally missed the point. Promoting violence? Ya, i bet you would tell the Ninja Turtles to tone it down. It is for post sale advertisement. It is a walking ad for whoever bought stuff at the store, its brilliant. Also, once you have the Die-cut it is pretty cheap to reproduce the bag. However, as for an environmental impact. Did you know recycling paper is more harmful to the world then using new sheets. Wrap ur mind around that.
Just so so. Not as good as the following ones:
Sexy bag
http://9gag.com/gag/2193/
Magic bag
http://9gag.com/gag/2169/
Karl Lagerfeld bag
http://9gag.com/gag/3823/
Underwear bag
http://9gag.com/gag/3184/
Weight bag
http://9gag.com/gag/405/
Enjoy~
Thanks for the links!!
http://www.truactionflix.com
Love the magic bag. Think it's the best of these five. The other examples are cool too, but a bit forced. When you think of these kind of ideas, I believe (just an opinion, of course) they're suppose to mix with the environment. In this case with who carries it. I think most of these ideas don't mix with the environment as well. Still, they're all very funny.
I think the knuckle bag has a more clever and deeper concept than the rest. It's not just a "demo" of the what's being sold. It really adds value to the product.
There's this one as well:
http://img124.imageshack.us/img124/3575/shoppinggunbagww7.jpg
Not saying this idea is copied, I actually quite like it. I just think there are better executions.
Great idea folks. Yes, there's a lot of bags around, but this is better.
And what makes it better than others is its concept. Think about people. It's not just product in action. It really has a message.
Agree on the concept point.
Loved it.
Seen a thousand times before.
cute but do over
bags are a common type of shopping bag in several countries. These bags are sometimes called single-use bags, referring to carrying items from a store to a home.But in these days plastic cause health disorders.
tote bags