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City Of Karlstad in connection to Rally Sweden: Fastest dinner in Sweden

City Of Karlstad in connection to Rally Sweden: Fastest dinner in Sweden
Your rating: None Average: 5.5 (27 votes)

Invitation to the fastest dinner in Sweden

Advertising Agency: Clara, Karlstad, Sweden
Art Director: Erik Nilsson
Copywriter: Rolf Harju
Published: January 2010

13 Comments

bricard's picture 191 pencils
bricard | Tue, 2010-02-23 14:10
9

This is pretty clever direct marketing. The "fastest" dinner in Sweden obviously connects to the Rally theme. Anytime you can break through the clutter of your target's mail, mostly junk, you win.

Is it really mailed or just left on people's doorsteps and in their mailboxes?

Hibon's picture 3612 pencils
Hibon | Tue, 2010-02-23 15:00

Once i received this kind of invitation with a tshirt inside with a print of a steak for a creative work shop "Fresh ideas".... it remindes me this work.

Simple ideas are the best !

thedesignaddict's picture 4341 pencils
thedesignaddict | Tue, 2010-02-23 15:57

And your point is?

thedesignaddict's picture 4341 pencils
thedesignaddict | Tue, 2010-02-23 15:58

It's a decent idea, but I have serious doubts it would make it through the Post system.

bricard's picture 191 pencils
bricard | Tue, 2010-02-23 17:09

That's why I was wondering if they would just deliver the packages themselves to people's doors.

beingofageoldgrace's picture 326 pencils
beingofageoldgrace | Tue, 2010-02-23 18:07

bit disapointin to ave nothing in the box, no dinner

Roshan Quintus's picture 623 pencils
Roshan Quintus | Tue, 2010-02-23 21:32

i have serious problems abt this direct mail or i haven't got the idea.

bite me

kripaakar's picture 522 pencils
kripaakar | Wed, 2010-02-24 00:06

clever

xcreativity's picture 2384 pencils
xcreativity | Wed, 2010-02-24 04:58
2

looks good, but what's the point?

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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whatthefudge's picture 1270 pencils
whatthefudge | Wed, 2010-02-24 10:56

Are you sure you've ended up in the right forum? Fast food box + fast cars out in the woods = crystal clear point. Damn.

punk's picture 139 pencils
punk | Fri, 2010-02-26 10:12
2

Fastest way to pollute the environment...

Done!

tchifi's picture 158 pencils
tchifi | Mon, 2010-03-01 02:52
5

Idea's good, but I also have my doubts about the postal realities. Unless it was hand delivered...

rolling.stone's picture 2750 pencils
rolling.stone | Wed, 2010-03-17 09:05

not new but should be effective

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