City of Amsterdam: Amsterdam Canal Aqua

This year, the city of Amsterdam celebrates the 400th anniversary of its canal district. Built in the early 17th century, the famous canal district of Amsterdam has become an UNESCO World Heritage Site in 2010. Creative agency Iris Amsterdam has designed a special commemorative set of designed bottles, with water taken directly from the most famous trademarks of the canal belt, the concentric loop of the Prinsengracht, Keizersgracht, Herengracht and Singel canals. There's a set of 4 bottles – one for each canal. Each bottle has its own story (about the construction of each canal) crafted on the reverse and a QR code lets you see the exact spot where the water has been taken from. Amsterdam Canal Aqua €50 per bottle, available at selected stores in Amsterdam.

Advertising Agency: iris, Amsterdam, The Netherlands
Art Director / Designer: Glenn Doherty
Copywriter: Tom Ormes
Photographer: Rene Mesman
Additional credits: Tim Steur, Christina Franken


iambusy's picture
2219 pencils

I would have loved to see the story! Afraid of copy check?


Mr. The Bear's picture
Mr. The Bear
245 pencils

Is that questionable water to drink or is it just a €50 decorative bottle to have at home, just in case Wikipedia doesn't work and we need to read that questionable story instead?

Bear It

morse's picture
16609 pencils

Pretty packaging design.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

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