Cia Athletica: Healthy Stickers

The DDB Brasil developed an unprecedented action to reinforce the concept of Cia Athletica, "People caring for people. " The agency created stickers with words antagonistic to physical practice, exercise and health, such as laziness, tiredness, stress, anxiety, cholesterol and fatness. Also known as "healthy stickers, they should be pasted on the soles of shoes to wear during physical activities.More than 60.000 stickers were made and distrubuited on Companhia Athletica gym’s all over Brazil.

Advertising Agency: DDB, Brazil
Creative Directors: Sergio Valente, Marco Versolato, Rodrigo Almeida, Cassio Zanatta
Creatives: Márcio Fritzen, Murilo Melo, Victor Aguiar
Attendance: Suzana Poli, Marcelo Macedo, Isabelle Lipo
Graphic Production: Edson Harada

Related videos by Shutterstock

1 comment

kleenex's picture
kleenex
26231 pencils

I like it.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments