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Mashed Potato Kit

Published/Aired: 
February 2011
Description: 

During the holidays - while most children are pleading with their parents for the season's newest toy - the Christmas Bureau of Edmonton tries to feed the thousands of hungry children in the city who want nothing more than a decent meal. To help garner donations, Calder Bateman designed and produced custom "toy boxes" for carrots and potatoes, and sent them out to philanthropists and the city's major donors during the Christmas period - reminding them that for some children, these are the season's must-have gifts.

Advertising Agency: Calder Bateman, Edmonton, Canada
Creative Director: Kevin Barclay
Art Director: Nicola Pringle
Copywriter: Pierre Chan
Sr. Account Executive: Willie Lee

Comments (3)

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Highest Rated

Glut's picture
Glut
Activity Score 3937

nice approach

jackblack's picture
jackblack
Activity Score 2350

Interesting.

EGMONT's picture
EGMONT
Activity Score 124

very good point of view.

Glut's picture
Glut
Activity Score 3937

nice approach

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