Chocolate Bar: Loyalty card

We set out to reward The Chocolate Bar's frequent customers' love of sweets and their sense of humor at the same time. To do this, we designed a loyalty card with a dental chart on it. Every purchase is rewarded with a punched tooth. After 16 teeth are punched, the customer is entitled to a complimentary chocolate of their choice.

Advertising Agency: Greynyc, NY, USA
Creative Directors: Tor Myhren, Noel Cottrell
Art Director: Paul Safsel
Copywriter: Doug Kagan
Illustrator: Simon Alicea
Photographer: Chris Vitola
AE: Mary Nieween
Published: December, 2008