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Loyalty card

Agency: 
Published/Aired: 
December 2016
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Description: 

We set out to reward The Chocolate Bar's frequent customers' love of sweets and their sense of humor at the same time. To do this, we designed a loyalty card with a dental chart on it. Every purchase is rewarded with a punched tooth. After 16 teeth are punched, the customer is entitled to a complimentary chocolate of their choice.

Advertising Agency: Greynyc, NY, USA
Creative Directors: Tor Myhren, Noel Cottrell
Art Director: Paul Safsel
Copywriter: Doug Kagan
Illustrator: Simon Alicea
Photographer: Chris Vitola
AE: Mary Nieween

Comments (10)

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Highest Rated

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I do think the hype factor of this item is more than enough to substantiate it's drawbacks. Seems cool to me.

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