Loyalty card

December 2016
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Also From This Campaign (1 items)


We set out to reward The Chocolate Bar's frequent customers' love of sweets and their sense of humor at the same time. To do this, we designed a loyalty card with a dental chart on it. Every purchase is rewarded with a punched tooth. After 16 teeth are punched, the customer is entitled to a complimentary chocolate of their choice.

Advertising Agency: Greynyc, NY, USA
Creative Directors: Tor Myhren, Noel Cottrell
Art Director: Paul Safsel
Copywriter: Doug Kagan
Illustrator: Simon Alicea
Photographer: Chris Vitola
AE: Mary Nieween

Comments (10)

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Highest Rated

Guest's picture

I do think the hype factor of this item is more than enough to substantiate it's drawbacks. Seems cool to me.


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